Archives: Press Releases

Skratch Labs released a new, limited-time flavor of Hydration Sport Drink Mix—Mango + Tangerine, made with real fruit, sugar and the “optimal electrolyte profile” to replace what is lost in sweat, and provide energy during a workout.  By eliminating “functionless ingredients”, including artificial sweeteners and colors, athletes can “avoid flavor fatigue and GI issues” that […]

CARRBORO, N.C. and SANTA BARBARA, Calif. (May 4, 2023) – Fleet Feet and rabbit today announced their first collaboration which offers high-quality and stylish running apparel for any pace. Available on fleetfeet.com and in select stores beginning May 10, the summer collection caters to a variety of performance needs and features exclusive colorways and brand-new […]

Velous Footwear expanded its line of recovery sandals with the Hoya Adjustable Slide, created to help feet, ankles, knees, and legs recover quickly from participation in sports or strenuous activities, with the brand’s patent-pending Tri-Motion Technology. “The Hoya Adjustable Slide rounds out our recovery sandal lineup and features an adjustable upper for a custom fit,” […]

Skechers reported it signed an agreement naming the brand as the Official Footwear Sponsor of the Pickleball Canada National Championship, beginning with the 2023 season.  “We launched Skechers Viper Court footwear to a positive reaction from the pickleball community, athletes and fans,” said Michael Greenberg, president of Skechers. “Skechers currently sponsors every major elite professional pickleball tour […]

Callaway Apparel reported it signed PGA Tour professionals Harry Hall and Brian Stuard as brand ambassadors, joining LPGA pro Emma Talley. “We are proud to have these two talented golfers joining Callaway Apparel as brand ambassadors,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Harry and Brian are a perfect combination of a young star […]

Adidas Five Ten’s Kestrel BOA is a “downcountry” shoe that pairs XC performance with FiveTen’s gravity and mountain bike expertise. For decades, Adidas Five Ten, the manufacturer of performance bike footwear, has provided technical advancements for riders of all abilities and multiple disciplines. The brand developed the Kestrel BOA, a lightweight, clip-in shoe with gravity-inspired […]

ARVADA, Colo. (May 2, 2023) – Big City Mountaineers (BCM), a leading provider of immersive nature-based experiences for youth for more than 30 years, is pleased to announce the launch of the BCM Leaders Program. The Leaders Program is aimed at answering the question of “what’s next” for the young people who participate in BCM’s […]

White Duck Outdoors, a leading supplier of all-season canvas tents and other products designed to help make the great outdoors more accessible and enjoyable, today announced their full product lineup is now available for purchase through Tractor Supply Company. Hallmarked by its Regatta Bell Tent, the best-selling bell tent in the U.S., White Duck Outdoors […]

Mountain Equipment Company (MEC) launched seven technical backpacks for Spring 2023. For going fast and light, the SERRATUS Pace UL 25 and 40 is an ultralight pack made for hikers and runners who want to tick off mileage efficiently. The Vista 45L and 70L backpack makes carrying heavy loads comfortable for multi-day adventures and adventure travel. The Zephyr 45L and 60L packs […]

Darn Tough Vermont reported increasing its knitting capacity by adding 22 new knitting machines on the floor of its 30,000-square-foot mill in Waterbury. In response to increased product demand, Darn Tough said it is scaling while “maintaining their commitment to American-made socks, still manufactured in Vermont.” “Since we opened our second mill (Waterbury), we have […]

Tifosi Optics, celebrating 20 years as a sport and lifestyle eyewear brand manufacturer, released the latest style in its endurance lineup—the Rivet.  While Rivet is associated with Tifosi’s endurance sunglass line, its frame “suggests otherwise.” Rivet’s half-frame design, constructed of Grilamid TR-90, increases airflow to prevent fogging while reducing weight. At 28g, Rivet is one […]

5.11, Inc. released its Skyweight Collection of packs and gear designed for “lightweight modularity and custom fitting to offer a full range of load-bearing solutions and products for outdoor adventurers, lightweight enthusiasts and everyday carry.” “Packs and load-bearing gear have always been among our most popular and requested items,” said 5.11’s CEO, Francisco Morales. “We’ve […]

Puma and Liberty partnered again on a new range of floral designs channeling the spirit of the 1960s, using Liberty’s archive of floral prints. The collaboration also pays homage to London’s storied florists and flower shops, from Hackney’s rustic markets and flower stalls to the ornate bouquets created by Chelsea’s prestigious florists. Mixing prints and embroidery […]