CHARLOTTE, NC, USA – June 26, 2023 – Giordana Cycling announces a collaboration with Kristopher Brock, an award-winning women’s fashion designer, and avid cyclist. The limited-edition capsule “PER TUTTI I TERRENI” will be available at select retailers and online exclusively at giordanacycling.com

The Giordana x Kristopher Brock collaboration explores the rich histories of Giordana and pro cycling, aiming to evoke a sense of nostalgia and modern luxury. Brock says, “Each piece in this collection is deeply personal to me as someone who is athletically active and needs to be put together for a busy work and family life. Packable, comfortable, and elevated, while never sacrificing the quality, craft, and attention to detail in each piece.” The capsule marks Brock’s first entry into both athletic apparel and menswear.

The capsule, named “PER TUTTI I TERRANI” translates to “for all terrains” and highlights the versatility and range of the pieces with a nod to Giordana’s Italian roots. It includes cycling-specific jerseys and bib shorts for men and women, as well as unisex rain pieces, swim shorts, and accessories to round out a collection that speaks to a modern active lifestyle beyond the bike.

Collection Notes:

Giordana by Kristopher Brock is a collaboration between two brands that bridges the gap between the technical resources of cycling apparel, and the inexhaustible world of high fashion. The collection aims to evoke a sense of nostalgia and modern luxury. The culmination is an offering of transitional, always functional, active driven, all-weather essentials for him and her.

Kris Brock says, “This collection primarily focuses on transitional technical wear that is meant to be used both on and off the bike. The color palette and prints help evoke a romantic undertone of natural landscape and oceanside textures. Two graphics are used throughout the offering. “STEPS” is an image of an old staircase that leads into the ocean. This image was shot during one of the campaign shoots in Saint Malo, CA. The steps represent the versatility of the pieces, as well as the wearer, as they make their way from land to sea. The second graphic “Gloaming” represents that time of day that’s neither here nor there, much like the transitional theme of the collection. The swirl of color is drawn from the elements earth and water and how they exist separately, but also together.”

Giordana Creative Director Julian Andretta said, “The partnership between Giordana and Kris Brock is a natural fit. We all focus on quality down to the smallest detail and enjoy pairing an appreciation for nostalgia with a modern point of view. The creativity and passion that Kris brings to this project are exciting, and we’re looking forward to sharing this collection with an ever-growing community of cyclists and style enthusiasts.”

The Giordana brand mission is to enhance the cycling experience of everyone who rides. Giordana’s purpose and passion projects, like this one, are offered seasonally in small batch production, limited releases, and designs that tell a unique story. With these timely releases, Giordana highlights meaningful partnerships, milestones, and trends in cycling.

  • Giordana x Kristopher Brock is available at giordanacycling.com | collection page | lookbook
  • The limited-edition capsule includes men’s and women’s cycling jerseys, bibs, jackets, swim short, casualwear, and accessories.
  • Kristopher Brock @kristopher.brock is a Los Angeles-based creative director, photographer, and triathlete.
  • Watch the Giordana x Kristopher Brock collection video >