Archives: Press Releases

Shimano North America Fishing released the Stradic FM reel, an addition to its Stradic line of spinning reels, debuting at the upcoming ICAST trade show in Orlando, FL. “The Shimano team is extremely excited to introduce the Stradic FM reel to anglers around the world,” said Bob Mahoney, Freshwater product marketing manager for Shimano North America Fishing. […]

BERKELEY, Calif. – July 11, 2023 – Helinox, the brand that created the category of lightweight, portable furniture, and Pendleton Woolen Mills, the world-class wool clothing, blankets, and decor brand, today announce Helinox x Pendleton 2023, a limited-edition collection of packable, lightweight furniture. The 2023 introduction draws from Helinox’s newly released HDB Collection, a line […]

Raen, the handcrafted eyewear manufacturer based in Carlsbad, CA, dropped the Radio Star collection from its Luxury Wig sunglasses line in collaboration with pro surfer and ambassador athlete, Alex Knost. Inspired by 90’s era goggle-style sunglasses, the bridge is concave with oversized wrapped endpieces, tapered temples and a logo plate. The collection has three colorways as shown above: Transparent/Bottle […]

G. Loomis, the conventional and fly fishing rod manufacturer, will showcase its NRX+ Inshore rod series at the upcoming ICAST 2023 trade show, Booth #523.  “We are thrilled to bring the NRX+ Inshore rod series to the market,” said Blaine Anderson, saltwater product marketing manager for G.Loomis. “We have a storied history of producing top-quality fishing […]

Shimano North America Fishing, a name synonymous with excellence in the angling world, is thrilled to announce the newest technically refined addition to the acclaimed Curado line of low-profile baitcasting reels. The Curado 200 M will make its debut at the 2023 ICAST New Product Showcase in Orlando, Florida. Forged from over 30 years of […]

Nike partnered with Vibram to include the brand’s technology and sole design in the upcoming release of its Ultrafly Trail shoe which offers a carbon flyplate between the shoe’s ZoomX foam and a fabric-wrapped midsole. The outsole of  Nike’s Ultrafly Trail shoe debuts Vibram’s Litebase technology with a proprietary lightweight outsole design, Vibram’s traction lug […]

Maven, a Wyoming-based optics manufacturer, added the B7 to its premium B Series binocular series. Available in 8×25 and 10×25 models, the B.7 offers a dual-hinge construction that eliminates bulk, weighing 12.4 oz. and measuring 2.90 inches x 4.75 inches when collapsed.  “In the pursuit of convenience and innovation, we designed the ultra-compact B.7 around […]

Saucony’s Kinvara Pro, featuring Speedroll Technology, launching August 1, uses three of the brand’s cushioning compounds: PWRRUN PB, placed closest to the foot and “delivering 90 percent energy return”, a foundation of PWRRUN for foot protection and durability when in contact with the ground and for comfort, PWRRUN+ sockliner. Sandwiched between the cushioning system is […]

Since 2019, Ignik has introduced outdoor heating solutions that produce less waste. The brand’s newest addition to its FireCan line is the FireCan Elite Portable Fire Pit. Joining its predecessors, the FireCan and the FireCan Deluxe, the fire pit overs “more power, a lighter-weight design, more control.” “With the ever-present threat of wildfires, we designed the […]

JUPITER, Fla. (July 6, 2023) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates its 40th anniversary with the introduction of its most advanced frame to date, King Tide. In nature, a king tide requires the perfect alignment of the Earth and moon to create an exceptionally high tide and once-in-a-lifetime […]

La Sportiva, maker of mountain gear, introduced its trail running and hiking line for spring 2024. The centerpieces are the Levante and Prodigio trail running shoes, with the brand’s latest responsive foam called XFlow that is integrated into the shoes to give runners cushioning without sacrificing dexterity. La Sportiva is also rolling out a new […]

Nemo, the independent designer of outdoor gear and accessories, reported it partnered with Ambercycle, a Los Angeles-based company that “regenerates end-of-life textiles into new materials for brands and manufacturers.” The collaboration extends Nemo’s Endless Promise program toward a 100 percent recyclable product line. Nemo’s Endless Promise collection debuted in 2023 with the launch of the […]

Snow Peak, the Japanese camping brand, overhauled its product packaging as part of its Corporate Social Responsibility initiative. By the end of 2023, Snow Peak will “simplify packaging materials, reduce plastic and packaging materials for approximately 120 different products, with more to make the transition in 2024 and beyond.  “White-based FSC-certified paper will be used […]

Outdoor Research’s Spring 2024 collection showcases sustainability, technology and inclusive sizing. It “aims at transitioning its products away from added per- and poly-fluoroalkyl substances (PFAS), a goal that the company expects to complete by the Spring 2024 product line.” Three pillars drove the brand’s focus for 2024: Sustainability — Along with using more recycled and […]

Aleck, the maker of wireless helmet audio systems for outdoor sports, and Smith, the manufacturer of snow goggles and helmets and innovator across bike helmets, sport, lifestyle, and prescription eyewear, announced a strategic partnership to integrate Aleck Crash Sensor technology (Aleck CS) into a selection of Smith’s cycling helmets for Spring 2024. Aleck CS is […]