Formerly the Suunto Multisport team, the Suunto Elite Team looks to build upon the momentum of a successful first year.
Archives: Press Releases
Powdr And Mammut Announce New Apparel, Equipment And Marketing Partnership
Mammut to outfit more than 8,000 Powdr employees as the official uniform and technical safety equipment supplier
Toray To Showcase 40 Years Of Entrant Development At OR Show
When Toray launched Entrant in 1980, waterproof/breathable fabric treatments were narrowly-focused on specific performance attributes demanded by professional outdoor athletes. As they often do, Toray spotted an opportunity to broaden the market. Working with top outdoor and snowsports brands like Burton and Patagonia, Toray introduced Entrant and led the evolution of waterproof/breathable fabrics that achieve […]
Tecnica Transforms How Ski Boots Function With New Mach1 MV Series
The all-mountain boots introduce T-Drive technology for consistent flex, improved efficiency and comfort.
Dynafit Hits ISPO Gold With The Blacklight Pro Ski
ISPO Award 2020: Double victory for the ski touring brand.
Pomoca To Unveil “Track Your Skins” Initiative At OR Show
Experts in ski touring skins let customers learn everything about their gear.
Elan Introduces The Next Evolution Of The Award-Winning Ripstick Collection
Intelligently evolving from the existing award-winning collection, Elan applies modern-day aesthetics and core technology to create the ultimate performing freeskiing tool in the new Ripstick series for both men and women.
![TerraTrike Maverick](https://sgbonline.com/wp-content/uploads/2020/01/F-vgW61APM2.4-1.jpeg)
Welcome To The Leisure Class: TerraTrike Maverick Pushes The Envelope Of Performance And Value For Aspiring Trikers
Nation’s leading trike brand elevates entry-level to new heights.
![](https://sgbonline.com/wp-content/uploads/2020/01/Noel-Sewing.jpg)
Mystery Ranch Employee Pack Build Auction Launches At Shot and Outdoor Retailer Tradeshows
Mystery Ranch announced today an Employee Pack Build program and online auction to commemorate the brand’s 20th anniversary, highlight their talented employees, and raise funds for the Station Foundation.
![](https://sgbonline.com/wp-content/uploads/2020/01/Visuel-Programme-Respect-Groupe-Rossignol.jpg)
The Rossignol Group Officially Launches Its Respect Program, Announces Its Social And Environmental Priorities For 2020 And Beyond
Commitments include bold carbon reduction goals and bolstering industry-wide sustainability efforts through partnerships with organizations such as POW, MT2030, and Reforest Action.
Blizzard Introduces All New All-mountain Collection
New core construction – TrueBlend Wood Core – delivers perfectly balanced flex for today’s real-world conditions.
![](https://sgbonline.com/wp-content/uploads/2020/01/STANCE-KV20-Small.jpg)
Salomon’s New Stance All-Mountain Ski Collection Delivers Performance, Stability And Versatility
S/PRO HV, Shift Pro Boots, S/LAB Shift MNC 10 Binding round out Salomon launches for Winter 2020.
![OGB at night](https://sgbonline.com/wp-content/uploads/2020/01/21122254_1505305652841415_6939990216992101442_o-e1579620112271.png)
Outdoor Gear Builders Instrumental In Outdoor Industry Growth In WNC
As organization expands and evolves, so does its flagship event: the Get in Gear Fest
![](https://sgbonline.com/wp-content/uploads/2020/01/FR-LR-DEFENDER-2020-Adventure-expedition-1_longV2.jpg)
Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade
South African overland brand releases roof rack kit for the 2020 Land Rover Defender 110
![](https://sgbonline.com/wp-content/uploads/2020/01/Gus-BGA-1-scaled.jpg)
Freeskier and LGBTQ+ Advocate Gus Kenworthy Partners With Backcountry
Backcountry is proud to announce a new partnership with Olympic silver medalist, actor, and advocate Gus Kenworthy. This is the first athlete partnership Backcountry has formed as a gear and apparel brand building its own product.