Electrolyte Beverage grows family of products in response to widespread consumer demand nationwide
Archives: Press Releases
Bollé Announces Collaboration With Top Triathletes
Signs sponsorship with four American champions; Matt Russell (Ironman), Morgan Pearson, (USA Triathlon Team) Kelsey Withrow (Ironman) and Lesley Smith (Ironman)

Etnies Introduces The New Joslin Vulc
Featuring the first-ever vulcanized shoe with Michelin outsole
Kodiak Pairs Up with Backbone Media
Cambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and help Kodiak build brand awareness as it expands its line of performance work and safety boots and outdoor and lifestyle footwear. “As we celebrate […]
ECCO USA Offers Exclusive To Outdoor Specialty Retailers: New X-TRINSIC Water Sandal
In further support of its outdoor specialty retail partners, ECCO Outdoor is offering their new X-TRINSIC water sandal exclusively to the outdoor specialty channel in the US for spring 2021.
RovR Unveils KeepR, Latest Innovation For Outdoor Adventures
Newest product from Colorado company online, on shelves now
Osprey Announces New Styles And Full Series Update To Multi-Sport Talon/Tempest Series for Spring 2021
New Talon/Tempest features injection-molded, ridged-foam AirScape backpanel and more durable, sustainable fabrics
Headsweats Masks Up With New Reversible And Sustainable Styles
Company donates 1,000 masks to frontline workers
Hyosung Introduces Sustainable Solutions At Outdoor Retailer Online
Presenting recycled performance materials for products consumers want to wear and feel good about
Metolius Climbing Launches New Website With Compelling Photography And An Enhanced User Experience
Bend, OR, July 16, 2020 – Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, unveils its new website with a vastly improved user interface, easily accessible athlete training videos, and a clean mobile layout. The new Metoliusclimbing.com helps shoppers make well-informed decisions and access the brand’s wealth of training education. All products – […]
Osprey Announces Expansion And Redesign Of Best-Selling Aether/Ariel Featuring Innovative Backpanel And Custom Fit System
New Aether/Ariel features innovative backpanel design, all-new, customized fit system, sustainable fabrics and construction

New Reflective Guyline Kit Is Now Part Of The Gear Aid Adventure Tools Collection
This multipurpose 50-foot line features reflective accents and a bright orange color to secure tents and tarps day or night.
Sweet Protection Names Mike Rosen New Regional Sales Rep
Industry veteran takes charge of Southwest United States region
Stio Partners With Coombs Outdoors As Year-Round Program Sponsor
Jackson, WY, July 15, 2020 – Mountain lifestyle brand Stio announces today that they will partner with Coombs Outdoors as their official and exclusive apparel partner. Coombs Outdoors is a non-profit in Jackson Hole that provides outdoor recreational programming for children of families who do not have access to the same opportunities as their peers. […]
Saucony Slides Into Post-Run Recovery With Endorphin Chillos By Chaco Footwear
Rockford, MI, July 14, 2020 – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister brand in the Wolverine Worldwide family, has created a limited-edition Endorphin version of its popular Chillos slide, the perfect recovery […]