Kodiak Pairs Up with Backbone Media

Cambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and help Kodiak build brand awareness as it expands its line of performance work and safety boots and outdoor and lifestyle footwear. “As we celebrate […]

Metolius Climbing Launches New Website With Compelling Photography And An Enhanced User Experience

Bend, OR, July 16, 2020 – Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, unveils its new website with a vastly improved user interface, easily accessible athlete training videos, and a clean mobile layout. The new Metoliusclimbing.com helps shoppers make well-informed decisions and access the brand’s wealth of training education.  All products – […]

Stio Partners With Coombs Outdoors As Year-Round Program Sponsor

Jackson, WY, July 15, 2020 –  Mountain lifestyle brand Stio announces today that they will partner with Coombs Outdoors as their official and exclusive apparel partner.  Coombs Outdoors is a non-profit in Jackson Hole that provides outdoor recreational programming for children of families who do not have access to the same opportunities as their peers. […]

Saucony Slides Into Post-Run Recovery With Endorphin Chillos By Chaco Footwear

Rockford, MI, July 14, 2020 – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister brand in the Wolverine Worldwide family, has created a limited-edition Endorphin version of its popular Chillos slide, the perfect recovery […]