Santa Monica, CA, July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding.
The new multi-year partnership brings Addaday’s award-winning technology to help U.S. Ski & Snowboard Team athletes recover from their demanding training and provide them with a competitive edge. Addaday’s advanced and comprehensive range of recovery tools will be available to athletes in the U.S. Ski & Snowboard Center of Excellence in Park City, Utah, and on the road when athletes compete at events.
“We went through extensive testing of handheld recovery tools to ensure that our elite athletes have access to the very best technology and Addaday stood out to meet the demands and unique challenges of our sports,” said Troy Taylor, High Performance Director at U.S. Ski & Snowboard. “Few other brands are innovating as fast as Addaday nor offer as expansive a range of high-quality recovery products that we need to give our athletes the edge as we embark on the journey to 2022.”
“For an organization like U.S. Ski & Snowboard to entrust the recovery needs of its elite athletes in Addaday is a great honor and a testament to how far we’ve come in developing the best technology on the market,” said Hugh Williams, President of Addaday. “We look forward to working with U.S. Ski & Snowboard to continue fueling our innovation and helping its athletes move, train and compete at their fullest.”
Introducing the U.S. Ski & Snowboard Special Edition BioZoom™
Among the many Addaday tools that will help athletes stay in peak condition is the new U.S. Ski & Snowboard Special Edition Bluetooth-Enabled BioZoom Percussion Device. The much-enhanced replacement for Addaday’s current BioZoom can help decrease muscle soreness and pain, enhance blood flow and circulation, accelerate warm-up and recovery and increase range of motion.
The enhanced version of Addaday’s popular BioZoom features Bluetooth technology for added functionality that will be introduced this fall and a patented ergonomic, rubber-coated long-reach handle to help users easily access those hard-to-reach aches and pains – even for those with smaller hands. Among the quietest percussion devices on the market, the BioZoom has variable speed settings (intensity range between 20-52Hz) and five unique myofascial specific attachments to help users fully customize their therapies. The removable battery has a life of one hour at maximum intensity or three hours at the lowest intensity. Each device comes with a U.S. Ski & Snowboard branded protective carrying case.
“Percussion devices don’t need to be a luxury item, providing relief to the few who can afford it,” said Hugh Williams, President of Addaday. “We’re excited to make a best-in-class, connected massage therapy product available to everyone to keep them moving at their peak level.”
U.S. Ski & Snowboard’s partnership with Addaday underscores the brand’s status as a world leader in recovery technology. Already, the brand is the Official Recovery Partner of USA Climbing, The Basketball Tournament and the Western States 100 Mile Endurance Run. It is also the Official Massage Chair of IRONMAN and IRONMAN 70.3 U.S. Series. In addition, many teams and professional athletes at the highest levels of football, baseball, hockey and Olympic sports now use Addaday’s products for their recovery needs.
“Active therapy can help everyone from elite athletes to people with sedentary lifestyles keep moving at their best. Treating both professional and amateur athletes every day, I have found that reducing lower extremity swelling and inflammation can be the difference between competing and being on the sidelines,” said Dr. Michael Venezia DC, CSCS, Addaday’s Head of Bioanalytics and Mechanics. “The BioZoom delivers deeper penetrating vibratory relief to your tissue, decreases pain sensitivity and reduces swelling and inflammation.”
For more information on Addaday, visit addaday.com. Follow the brand on social media at @addadayrecovery.
About Addaday: Addaday is a connected fitness company focused on pre-and post-exercise recovery to help people move better and live their fullest. Its devices deliver targeted therapies and techniques used by professionals to prime the body for exercise, speed recovery and treat or prevent injury. Addaday is the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Official Recovery Partner of USA Climbing, The Basketball Tournament, Western States 100 Mile Endurance Run and provider of other leading sports organizations. It is also the Official Massage Chair of IRONMAN and IRONMAN 70.3 U.S. Series. In addition, many teams and professional athletes at the highest levels of football, baseball, hockey and Olympic sports now use Addaday’s products for their recovery needs. For more information, visit addaday.com.
About U.S. Ski & Snowboard: U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2020, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit usskiandsnowboard.org.