Boulder, CO, July 2020 – Industry innovators RovR unveiled a new product today perfect for enjoying time with friends and family in the outdoors. The KeepR is a sturdy and mobile cocktail and picnic caddy that makes entertaining in the outdoors easier, and will give outdoor enthusiasts even more ways to safely enjoy adventures of all shapes and sizes.

The KeepR makes setting up a socially-distant cocktail hour or a barbeque in your favorite outdoor setting easier than ever. Constructed with high-density foam, waterproof TPU, a rigid structure and moveable dividers that keeps wine, liquor, mixers, utensils and snacks snug and organized separately, the KeepR can separate wet and dry items while you’re on the go, and the carrying handle with foam grip makes toting food and drinks a snap.

Centered in the KeepR, is a three-pound pound vacuum sealed ice bucket that keeps ice separated and fresh for cooling down beverages.

The KeepR also offers a molded base that grips surfaces and its waterproof design makes it easy to rinse clean.

The KeepR is now available online at and at select retailers nationwide locations, including retail giant REI.

“The KeepR is not only a great mobile bar, it’s the modern-day version of a picnic basket. There is no limit to how you can organize your goodies for a fun outing,” said RovR founder and owner Tom DeFrancia. “Cups, utensils, plates, fruit and even cheese and crackers find a nice home, safe in separate compartments that are easily accessible. The KeepR carries like a pail and rests flat on surfaces, making it easy to serve from.

“RovR’s mission is to innovate products that make gathering in the outdoors easier and more fun. Now, more than ever folks are turning to the outdoors to socialize safely and the KeepR is a great solution for that mobile happy hour.”