Balega International offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the morning when it is important to wear reflective running gear. The new Reflective Enduro running sock is specifically designed to provide higher visibility in dark conditions. The Reflective Enduro socks will be available online and at specialty retail stores beginning September 1.
Archives: Press Releases
LifeStraw Debuts LifeStraw Go Stainless Steel, Its First Insulated Stainless Steel Water Bottle With Filter
Expanding LifeStraw’s sustainability and social impact commitments
Ski Utah Partners With Backbone Media
Salt Lake City, UT, August 27, 2020 — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the destination’s distinctive resorts and partners. […]
Diamondback Expands Haanjo Gravel Bike Collection
With eight new carbon and alloy models for every level of rider
Summer Camps Successfully Prevented And Mitigated COVID-19 Transmission, Said New CDC Study
Results demonstrate successful operation of overnight summer camps with use of layered, evidence-based strategies
Toray Introduces Ecodear – An Environmentally Friendly, High Value-Added New Nylon
The 60 percent bio-based fabric reflects Toray’s commitment to producing lower-impact textiles
Dynafit, Pomoca Increase Support Of Friends Of The Colorado Avalanche Information Center
Oberalp Brands become primary supporters of avalanche safety
SBT GRVL Raises $30K For Advocacy Partners Through SBT VRTL Ride Experience
Steamboat Springs, CO, August 26, 2020 – SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride experience was held on Sunday, August 16. Leading up to SBT VRTL the SBT GRVL team enlisted a […]
Plot Twist: U.S. Performance Bike Sales Rise in June, Reports The NPD Group
The cycling sales trend evolved in June, with the growth stemming primarily from higher-end bikes including road, gravel, mountain, and electric bikes.
HydraPak x Supreme Collaboration
The limited edition co-branded Stash Bottle drops this week exclusively on the Supreme community
ThirtyTwo Celebrates 25 Years Of Rider Driven Snowboarding
New site with new boots live today and new T32M movie dropping soon
The Igloo Playmate Joins The Dunder Mifflin Team
Katy, TX, August 25, 2020 – Igloo has created a special-edition The Office Playmate, a cooler that would make Michael Scott and the rest of the Dunder Mifflin Paper Company, Inc. employees proud. Designed in collaboration with Universal Brand Development, this all-new Playmate Pal is the best workplace companion for company picnics, made-up charitable fun […]
Aqua Sphere Welcomes Three-Time World Champion Triathlete Mirinda Carfrae To The Team
Three-time world champion triathlete Mirinda “Rinny” Carfrae is joining premier swimming and equipment brand Aqua Sphere as a global ambassador.
Revo Teams Up With Cleveland Clinic Cole Eye Institute To Share The Gift Of Sight With Children In Need
New collaboration strengthens both organizations’ efforts to provide care to underserved communities
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