Archives: Press Releases

Igloo released its limited-edition Playmate coolers inspired by the National Aeronautics and Space Administration (NASA) paying homage to NASA’s vision — discover and expand knowledge for the benefit of humanity. “As a Houston-based company, we’ve always been proud of and inspired by NASA’s dedicated program of space exploration and discovery,” said Brian Garofalow, Chief Marketing Officer […]

Lizard Skins continues its history of supporting trail construction and maintenance. In the last two years, its grants have helped build and maintain trails at Brian Head Resort, Cumberland State Park, Pahvant MTB trail system, Copper Harbor Trails, and the Butch Cassidy Trail Complex. “We are excited to announce the continuation of our Trail Grant […]

Headspace launched a “Be Kind to Your Mind” pledge that encourages the prioritization of mental health care beyond just World Mental Health Day. World Mental Health Day is scheduled for October 10. Box, Farmers Insurance, Hyatt, Snap, Spectrum Health, and National Military Family Association are among the first companies and nonprofits to join with Headspace. […]

Crocs announced a collaboration with singer Justin Bieber. The Crocs X Justin Bieber is inspired by Bieber’s Drew House label and features a take on the Classic Clog silhouette as well as eight custom Jibbitz charms. “As an artist, it’s important that my creations stay true to myself and my style. I wear Crocs all […]

Vuori signed Rob Machado, the surf legend, as its first ambassador. Vuori said that as an ambassador, Machado “will personify Vuori’s philosophy on conducting business and how the brand cares for their team, the community, and the environment. This new position is designed to inspire and unite people from all walks of life to create […]

Saintnine welcomed former PGA Tour Player and Golf Channel personality, Charlie Rymer, to its team as its Brand Ambassador for the Saintnine product line of golf balls. “Saintnine is thrilled to have such a big personality as Charlie playing our golf balls and helping us grow the Saintnine brand,” said Timothy Chae, CEO of Saintnine […]

BEND, Ore. (October 7, 2020) – Helly Hansen today announced a new initiative to support The Conservation Alliance with the launch of its new line of LIFA® face masks. All profits from U.S. sales of the new masks will directly support The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places. […]

Oomphies, a dedicated toddler and kids footwear brand, announced the release of its FW20 Collection with novelty styles and fabrics and specialty boots. The brand also did a recent upgrade to its website to make it easier to navigate for online shopping. “We have been incredibly eager to release our new website to our customers,” […]

Backcountry-owned brand Stoic launches its F20 camp collection with a broad selection of tents, sleeping bags, sleeping pads, tables, and chairs. “With outdoor recreation surging across the country, our customers are continuing to venture out in new ways turning to the outdoors to spend quality time with their friends and families,” said Chief Product Officer, […]

OluKai has added two full-grain leather styles to its sneaker collection. The men’s Laeʻahi Lī Ili and women’s Pehuea Lī Ili are designed for year-round wear.  The Laeʻahi Lī Ili and Pehuea Lī Ili feature the comfort of its best-selling men’s Lae’ahi and women’s Pehuea sneakers with the addition of full-grain leather upper and leather […]

Merrell and Honey Stinger teamed up to create the limited-edition Merrell Agility Synthesis trail running shoe. “Teaming up with Merrell to create this limited-edition shoe was a natural fit for the Honey Stinger brand,” said Mike Keown, CEO of Honey Stinger. “Their deep passion for the outdoors and commitment to sustainable sourcing are well aligned with […]

As part of its Green at Heart sustainable mission, Isbjörn of Sweden has removed all polyester from its Husky baselayer range for Fall/Winter 2020 and replaced it with sustainably sourced natural bamboo fibers and Mulesing-free Merino wool as an outer material. The natural blend of materials, including 49 percent Merino and 46 percent Bamboo, used […]

Hudski, a new bike brand based in Northern California, announced the launch of its Hudski Doggler, a lightweight rigid frame and fork design with three build options – City, Gravel, Mountain. Co-founders Will Hudson and Brian Syzkowny used their industrial design degrees and Syzkowny’s experience at Specialized to develop the frame, fork and handlebars to […]

Dakine celebrates its 25th Anniversary with an updated Heli Series collection. The first low-volume backpack designed for backcountry snowboarders and skiers to hit the market in 1996, the pack’s design was a direct result of product feedback and input from snowboarding legend Tom Burt. Dakine continues the tradition for 2020 with an updated fit, durability […]

Schoeller continues to see interest in its electrostatic-spun membrane technology, Aerobrane, with the launch of Strafe’s Cham Jacket and Pant for Fall 2020. “We found the Schoeller aerobrane technology to be the perfect 3L fabric replacement for our new ski touring kit, which is intended to be used during high-intensity mountain activities. The material needed […]