Archives: Press Releases

The Dragon x 686 Collaborative Jacket and Goggle – A cross-inspired dual camo colorway SAN CLEMENTE, CA, (November 12, 2020) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, and 686, an apparel company known for uniquely crafted designs and collaborations, has introduced a new capsule […]

Klättermusen, a maker of mountaineering equipment, launched its first organically insulated outdoor jacket, the Farbaute. A double winner at ISPO this year, the Farbaute won Gold in the Outdoors category and also took home the “Sustainability Achievement Award”.   Central to the design process was the brand’s challenge the industry’s reliance on synthetic fabrics and […]

Seirus is all about finding solutions to real problems, and in that vein, their new Heat Wave Base Layers provide supreme warmth, without bulk. Leveraging 30+ years of innovation and forward-thinking design, the new Heat Wave Base Layers merge Seirus’ proprietary HeatWave™ fabric with added wicking and ventilating fabrics for all-day, every day comfort and […]

Thule will drop it’s latest tent, the Tepue Footfill, in February 2021. The design sleeps two adults with room for a kayak, bikes, surfboards, and other cargo next to it on the roof. Features include: At 24-inches wide, the tent is half the width of most rooftop tents on the market. When folded, the low […]

Building on the initial debut of the JJ IV Training shoe that dropped earlier this fall, Reebok and Watt collaborated again with the “His & Her” JJ IV training shoe collection that includes the franchise’s first woman’s-specific shoe. “Thanks to the outpouring of support and an incredible demand for a woman’s-specific shoe, I am truly […]

Cascade Designs announced it will continue its partnership with Big City Mountaineers (BCM). After working together on the Making Camp For Everyone Campaign, which exceeded Therm-a-Rest’s donation goal by 75 percent and raised $3,500, Therm-a-Rest extended the partnership with BCM into 2021. “With this partnership and the support of our customers, together we were able […]

Osprey announced that the Osprey Poco Plus child carrier received REI Co-op Editors’ Choice Award in the kid carrier category. The award is given to products that a set of rigorous field tests conducted by REI Co-op staff and members. Factors such as how a product is made, its impact on the environment and REI […]

Goldwin announced, in a press release, it had created a sweater knitted entirely of fabric produced through microbial fermentation. In the release, Goldwin made the following remarks: “Fast fashion is among the leading contributors to climate change and one of the most ravenous industrial consumers of natural resources. It accounts for 8 percent of total […]

The Septimo multi-tool is a tactical carry designed by Green Beret Jeremy Valdez. A tanto blade with one Veff Serration pairs with a Philips and flathead screwdriver, bottle opener, glass breaker, and adjustable wrench.   Valdez hails from Tampa, FL and brought his combat experience and time served in the 7th Special Forces Group to […]

Kitsbow and Swift Industries announced the launch of the Swift Anchor Pack and specialty Icon Shirt melding Swift’s adventure aesthetic and Kitsbow’s tech-forward design.  The Pack, a collaboration between the Kitsbow and Swift design teams, offers a minimalistic alternative to backpacks with a streamlined silhouette and 2.5-liter capacity.  Designed without adding bulk, key features include […]

DENVER, COLORADO – November 9, 2020 – This week, Ascent Protein announced a joint Veterans Day Partnership with Christian McCaffrey’s charity arm, 22 and 54 Together, to support U.S. Veterans. From October 30th – Veterans Day (November 11, 2020), Ascent will be donating 20% of all profits toward Patriot PAWS, a non-profit service organization dedicated […]

MLB All-Star Pitcher, NL Cy Young finalist Trevor Bauer has partnered with Lids. With the partnership, Lids, celebrating its 25th year in business, will become the exclusive headwear retailer for Bauer. Bauer is the first MLB player to partner with Lids in its history. Following the buzz around his personal merchandise and custom cleats earlier […]

Selk’bag, announced the launch of its latest design, a fully recycled, wearable sleeping bag it calls the Nomad. Available mid-November on its website and through select REI stores, the sleeping bag offers freedom of movement with comfort. “After a decade in business, the Nomad is our first 100 percent recycled style, and it’s a major […]

Adidas x Craig Green announced its second collab that will drop globally on Sunday, November 8. The shoes were shown during Green’s AW20 runway show in January—the first showing in Paris for the British designer. The collab reimagines the Adidas Superstar. The CG Superstar uses quilting to define the silhouette.  “We started by finding the place between […]

Matador Travel Equipment dropped its SEG30 Segmented 30-liter Backpack. A downsized version of its Matador SEG42, the SEG30 offers organizational options with a minimalist aesthetic with four external zippered compartments and an oversized clamshell pocket for large items. “The SEG42 was a smash hit this summer, and we’ve reimagined it in a more compact form […]