OOFOS and the National Women’s Hockey League (NWHL) announced a strategic partnership for the 2021 season, taking place at the Herb Brooks Arena in Lake Placid, N.Y. from January 23 to February 5, 2021.

The footwear brand will be the Official Recovery Footwear Sponsor, helping athletes and staff recover off the ice as they live and move around the NWHL bubble.

Throughout the 2021 season, OOFOS will outfit athletes and staff with its signature, co-branded OOFOS SportFlex Slide and the OOFOS OOmg Boot. Made with OOfoam technology, “each product is designed to absorb 37 percent more impact than traditional footwear, reducing stress on joints to keep anyone, of any activity level, feeling their best,” said the brand.

Recently awarded the American Podiatric Medical Association (APMA) Seal of Acceptance across its product range, OOFOS footwear has been found “by a committee of experts to promote good foot health,” continued the brand.

“Our mission at OOFOS has always been ‘to make yOO feel better’ whether you are a runner, fitness enthusiast, casual walker, mom-on-the-go, or professional athlete,” said Steve Gallo, President, OOFOS. “We are thrilled to partner with the National Women’s Hockey League to help players, staff and fans alike embrace active recovery to keep them feeling their best on and off the ice!”

While this will be OOFOS’ first season as the official recovery footwear sponsor of the NWHL, this is not the brand’s first introduction to the league.

OOFOS was first introduced to the NWHL by strength and conditioning coach, Mike Boyle considered a “foremost expert in the field of strength and conditioning.”  Boyle works with athletes of all abilities, from first-timers to professional athletes, including NWHL athlete and Captain, Jillian Dempsey. “I try to get all my athletes in OOFOS to aid their recovery. And our athletes love them. All you need to do to understand is put a pair on,” said Boyle.

As the official recovery footwear of the 2021 NWHL season, OOFOS will support the league’s season and athletes with a number of investments, including a player ambassador campaign and OOFOS branding in and around each game via interview backdrops and dasher graphics.

“Our partnership with OOFOS is an important piece of the NWHL’s season in Lake Placid,” said Commissioner Tyler Tumminia. “OOFOS has made a significant commitment to our league and athletes, and we appreciate their genuine faith in our steps to push women’s pro hockey forward. But just as importantly, NWHL players love their products. We look forward to working with OOFOS this season.”