Archives: Press Releases

Bajio, makers of blue-light filtering sustainable performance sunglasses built to save worldwide saltwater flats, advanced its environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked with calculating Bajio’s carbon footprint and providing a pathway to carbon neutrality. The Fly Fishing Climate Alliance is […]

Today, Matador Travel Equipment and Volcom released its Matador X Volcom Collaboration. Combining Volcom’s heritage in the surf community and Matador’s expertise in lightweight travel, the collaboration offers ultralight, packable solutions with its Packable Towel Poncho and Beach Towel. “Through this collaboration with Matador for Volcom’s 30th Anniversary, we are improving the surfing experience with […]

Diamondback Bicycles introduced a new e-bike category to its Spring 2021 collection. The four pavement e-bikes incorporate reliable components, commuter-ready details and Bosch performance motors. Alta Cycling, the parent company to Diamondback, boasts a long history of e-bike innovation with sister brands IZIP, Raleigh and Haibike. E-bike technology may be relatively new to Diamondback, but it’s […]

BALTIMORE (April 5, 2021) – LifeStraw®, a global leader in innovative water filtration and purification solutions, today announced it had been awarded B Corp Certification, meeting the highest standards of verified social and environmental performance, transparency and accountability. In conjunction with this honor, LifeStraw released its 2020 Responsibility Report outlining its 2020 responsibility milestones for […]

Ikon Pass announces increased spring skiing benefits for its 2021/22 Ikon Pass holders. Skiers and riders can now access Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Squaw Valley Alpine Meadows in California, Winter Park in Colorado, Solitude in Utah, Sugarbush in Vermont, and Tremblant in Quebec, Canada, offering pass holders bonus days to […]

Astral announced it had re-signed pro kayaker Nouria Newman as a sponsored athlete. Newman, who had worn Astral footwear in 2020, will wear its PFDs as well. Born in Chambéry, France, Newman has spent the past decade developing a reputation as a top paddlesports athlete and one of the world’s best-known kayakers for her proficiency […]

TRINIDAD, Colo., April 3, 2021 — As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest,  a new off-road cycle and trail run event based in Trinidad, Colo. The ‘Rad marks the newest event conceptualized by the Life Time Events team, which owns and […]

DAYTONA BEACH, Fla. (April 2, 2021) – For more than 38 years, Costa® Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more. Costa’s efforts, […]

PROVIDENCE, RI, April 1, 2021 – G-Form®, a leader in advanced, comfortable protectivegear solutions, today received a special visit from Jack Reed, U.S. Senator for Rhode Island. Senator Reed, a West Point graduate, recently became Chairman of the Senate Armed Services Committee (SASC). SASC oversees the U.S. Department of Defense (DOD), the nation’s largest federal […]

For Earth Month, April 2021, Igloo will donate 100 percent of profits from a select group of products sold on its website to the nonprofit, Keep America Beautiful.  Igloo’s Earth Month collection includes eco-friendly coolers made from recycled plastic, recycled fabric and reusable stainless steel drinkware. “Igloo is celebrating Earth Day all month long by […]

Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring 2021 collection, which features footwear built to both work and play hard. “To create the Skogan we looked back in the […]

Cotopaxi and Hoka One One collaborated on two limited-edition styles —Torrent 2 trail shoe and Batac 16L Del Dia Backpack — born out of a shared passion for responsible manufacturing and the great outdoors. The Torrent 2 is a lightweight trail shoe agile on challenging terrain with enhanced cushioning. The Batac 16L Del Día Backpack […]

Hyland’s announces its 2021 Powered Ambassador Team, which includes 85 marathoners, ultrarunners, triathletes, and cyclists from 27 states representing the brand’s events in the U.S., including the Boston Marathon, the Belgian Waffle Ride series and the REVEL Race Series. This year’s class includes sub-three marathoners, Ironman triathletes, and Leadmen and 61 returning athletes joined by […]

Incrediwear announces its continuing partnership with EF Education-Nippo.  As the official recovery-wear supplier, Incrediwear will ensure that all riders from its international professional team will have access to Incrediwear recovery products, including sleeves, braces and wraps that will also help in performance injury prevention. “The EF Education-Nippo cycling team is the pinnacle of greatness in the […]

Kora announces its Neema Collection, a lightweight blend of yak wool, merino and CoolMax Eco. The fabric is designed around four-season activities and provides thermoregulation and breathability in all temperatures. Neema is the latest in Kora’s line of Hima-Layer fabrics, a blend of 20 percent yak wool, 40 percent merino and 40 percent recycled polyester […]