Archives: Press Releases

Today, Igloo dropped new Disney Mickey and Minnie Mouse soft cooler bags. With four custom styles, including a cooler backpack and cooler tote bag, these special-edition bags include character design details and join its existing collection of Disney-inspired Playmate coolers also featuring Mickey and Minnie Mouse.     “There’s nothing like collaborating with Disney, and […]

Allen Iverson and Reebok’s Question Mid ‘Why Not Us’ sneaker has launched. This drop follows the release of the narrated film titled “Why Not Us” which celebrates Iverson. First launched by the brand in 2006, the Question Mid ‘Why Not Us’ sneaker was worn five years earlier by Allen Iverson during the 2001 East/West Exhibition, where he led […]

Reebok, in partnership with online education platform Yellowbrick, national education and workforce nonprofit JFF, and sneaker and fashion retailer APB, announced the launch of online education and mentorship program aimed at preparing ages 17-to-20-year-olds to develop knowledge, skills and experience in the sneaker industry. Based on a successful pilot in 2020 that served 15 students, […]

OGDEN, Utah (March 18, 2021) — In a historic first in the sport of Nordic skiing, American skier and Salomon athlete Jessie Diggins has won the FIS Cross Country World Cup Overall title, concluding a standout season for the 29-year-old from Minnesota. It is the first time in history that an American woman has won […]

Matador Travel Equipment introduced its Ultralight Travel Towels designed for compact portability and absorbency. The towels are come in two sizes and compress into an integrated mesh stuff sack for stowing. “We’ve taken our best-selling travel towels and engineered them for those who count every ounce,” said Chris Clearman, founder and CEO. Matador. “These ultralight […]

ThirtyTwo released Zeb Powell’s first signature kit for Winter 2021—inspired by his favorite NASCAR jacket. The design features flames and 32 racing patches.  The kit will be available in October 2021.   The highlights of the collection are a Lashed Boot, Pit jacket and Sweeper pant, hoodies, crossover anorak and pants, tees, mitts, and socks. […]

Wintersteiger, the global leader in automated ski tuning machines, is proud to introduce the most innovative tuning machine ever produced. Not only does this best-in-class automated ski tuning machine offer a major step forwards in terms of development, but it also represents a reinvigorated focus at Wintersteiger on the profitability and financial success of our […]

Etnies and the BMX film RAD launched the RAD limited footwear and apparel collection to celebrate their 35th anniversaries. Both brands debuted in 1986.  Etnies x RAD collection offers two shoe styles, four short-sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt, socks, and hats. In addition to their shared 1986 and BMX sports roots, both brands […]

SKLZ debuts two lacrosse training products—the Quickster Lacrosse Goal and the Universal Shooting Targets—to establish SKLZ in the lacrosse category. SKLZ is focused on the athlete, creating training equipment and products to improve specific skills and techniques for baseball, softball, soccer, football, basketball, golf, and fitness. With its entree into the lacrosse category, SKLZ now […]

Headsweats has partnered with the Humane Society of Central Oregon to supports its mission to advocate and care for animals. Twenty percent of the proceeds from Headsweats Baxter Collection will be donated to the organization through 2021. “The Baxter Collection originated with a staff member commemorating his extra special rescue dog named Baxter who would […]

STEAMBOAT SPRINGS, Colo. (March 17, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, today introduced its new Nature Print Chair Collection, a continuation of the brand’s furniture line featuring prints inspired by the natural surroundings near the brand’s headquarters. The new collection includes “Brown Trout”, “Lichen” and “Elevation” prints, and a portion of […]

PORTLAND, Ore. (March 16, 2021) – Rumpl, the category leader in technical outdoor blankets, announces its B Corp certification and commitment to values-based business practices. B Corps are the best in the world at balancing purpose and profit, and over the past year, Rumpl set out to prove itself and join the ranks of other […]

HIGGANUM, Conn. (March 16, 2021) – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is excited to introduce five new chairs to its already impressive catalog of camp and outdoor chairs.  “The new chairs for the 2021 season are in response to feedback from our customers and retailers,” says Jeff Polke, co-founder […]

Callaway Apparel is proud to announce the launch of its Spring/Summer 2021 collections featuring technically superior products designed for golfers. The Spring/Summer 2021 collections for men and women offer a wide range of lifestyle and performance pieces blending enhanced styling, technically advanced fabrics and performance-driven designs. “These collections illustrate the importance we place on performance […]

To celebrate Tentsile’s 8th Anniversary, on March 18, the brand will release the DUO Giant Hammock to its Gen 3 lineup, its largest and toughest double hammock. “The DUO represents Tentsile’s commitment to customer feedback. A double hammock that can be retrofitted with a roof for open hammock camping and also combines with other modular […]