Archives: Press Releases

For Earth Month, April 2021, Igloo will donate 100 percent of profits from a select group of products sold on its website to the nonprofit, Keep America Beautiful.  Igloo’s Earth Month collection includes eco-friendly coolers made from recycled plastic, recycled fabric and reusable stainless steel drinkware. “Igloo is celebrating Earth Day all month long by […]

Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring 2021 collection, which features footwear built to both work and play hard. “To create the Skogan we looked back in the […]

Cotopaxi and Hoka One One collaborated on two limited-edition styles —Torrent 2 trail shoe and Batac 16L Del Dia Backpack — born out of a shared passion for responsible manufacturing and the great outdoors. The Torrent 2 is a lightweight trail shoe agile on challenging terrain with enhanced cushioning. The Batac 16L Del Día Backpack […]

Hyland’s announces its 2021 Powered Ambassador Team, which includes 85 marathoners, ultrarunners, triathletes, and cyclists from 27 states representing the brand’s events in the U.S., including the Boston Marathon, the Belgian Waffle Ride series and the REVEL Race Series. This year’s class includes sub-three marathoners, Ironman triathletes, and Leadmen and 61 returning athletes joined by […]

Incrediwear announces its continuing partnership with EF Education-Nippo.  As the official recovery-wear supplier, Incrediwear will ensure that all riders from its international professional team will have access to Incrediwear recovery products, including sleeves, braces and wraps that will also help in performance injury prevention. “The EF Education-Nippo cycling team is the pinnacle of greatness in the […]

Kora announces its Neema Collection, a lightweight blend of yak wool, merino and CoolMax Eco. The fabric is designed around four-season activities and provides thermoregulation and breathability in all temperatures. Neema is the latest in Kora’s line of Hima-Layer fabrics, a blend of 20 percent yak wool, 40 percent merino and 40 percent recycled polyester […]

In partnership with Parks Project, Igloo launched two special-edition Playmate coolers made with post-consumer recycled resin as part of its EcoCool Collection made with post-consumer recycled resin.  A portion of the proceeds from the sale of the custom-designed coolers will benefit the National Parks Conservation Association (NPCA) to help fund park conservancy projects in the […]

25th March 2021, Åre, Sweden Klättermusen, maker of the world’s most refined mountaineering equipment, today announces a global partnership encompassing distribution, retail and creative collaboration, with Italian streetwear retailer and esteemed cultural conduit Slam Jam.  Beyond distribution and retail, Slam Jam will also collaborate with Klättermusen as a full-stack go-to-market global partner, providing every level […]

Backcountry announced the addition of three athletes to its team. Kalen Thorien and Nils Mindnich will wear its owned brand, Backcountry Gear & Apparel (BG&A), during outdoor pursuits, competition and training. Toby Miller will wear winter outerwear and insulation from BG&A for all on-snow activities, training and competitions. “Supporting elite-level athletes who are all-around great […]

Brandon Semenuk’s first Etnies pro shoe, the Semenuk Pro, launches globally with his latest video project, Amygdala. The Amygdala is an area of the human brain that represents a person’s core fear system. The video asks the viewer if Semenuk chooses to ignore his or if he simply does not have one. Semenuk worked closely […]

 Honey Stinger, the sports nutrition brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry.   McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces to last year’s Finals. Additionally, McCoughtry […]

Kitsbow introduced its Reusable Face Mask, HEPA type*, with adjustable head straps for a customized fit for indoor and outdoor pursuits.  In March 2020, Kitsbow was among the first to commercially-produce reusable fabric face masks and offered a HEPA-type filter for protection. One year into the pandemic, Kitsbow continues to refine its face mask design […]

Alta announced it had finalized its 2021 Elite Ambassador Team with Ryan Montgomery and Justin Grunewald. Throughout this year’s sponsorship, each of the 20 ambassador athletes will represent Altra at events and on social media, share their experiences and wear Altra footwear for training and competition. Montgomery is preparing for a 100-mile race while coaching […]

Skratch Labs announces the release of a new product line, Sport Crispy Rice Cakes offering a real food energy source for athletes. The product is made with brown rice, wild rice, red rice, and quinoa. “Rice as the first ingredient sets these light, puffed treats apart from other products on the market,” said founder, Dr. […]