Klean Kanteen has partnered with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day, marking the beginning of a continued partnership between the brands.
This collaboration comes when fashion and sustainability are increasingly converging, with 62 percent of Gen Z preferring to buy from sustainable brands, according to First Insight, and the sustainable fashion industry expects to continue to grow at a rate of 9.1 percent through 2030, according to The Business Research Company, referenced by Kleen Canteen.
Klean Kanteen, a certified B Corporation, Climate Neutral Certified and 1% For The Planet member, partners with brands that strive to make a difference and joined PINK on its journey to offer customers opportunities to reduce their environmental impact. For Earth Day 2021, PINK will donate $50,000 to 1% For The Planet.
Klean Kanteen and PINK are supporting positive mental health through spending time in the outdoors (#GetOutside with #KleanKanteenxPINK).
“We have taken the time to thoughtfully develop a business model that emulates our core values as a company, and a partnership with PINK is our latest endeavor to share our product solutions and sustainability practices with another industry,” said Jeff Cresswell, co-owner, CEO, Klean Kanteen. “Most importantly, we hope our custom PINK x Klean Kanteen water bottle acts as a catalyst for the sustainable living among younger generation consumers.”
The brand creates products that reduce its environmental impact, starting with the Ultimate collection, partially made from upcycled plastic bottles.
“We are committed to creating products that are good for our customers and better for the planet. It’s important for us to partner with brands that are on this journey too, like Klean Kanteen, to make our world a more sustainable place,” noted Amy Hauk, CEO, PINK.
The Klean Kanteen x PINK co-branded 27oz Classic stainless steel water bottle features Klean Kanteen’s chip-resistant Klean Coat powder finish in the PINK Pantone color.
Photo courtesy Klean Kanteen