Oboz has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future.

This month, Oboz will plant two trees for every pair of boots tried on and three trees total for every boot tried on and sold at participating retailers.

Oboz will also plant an additional two trees for every boot sold on its website through April 30, 2021.

“We are firm believers that we should celebrate and take care of our earth every day, not just on April 22,” said Rich Hohne, director of brand and consumer experience. “We’ve been planting a tree for every pair sold before it was en vogue, and with our dealers’ help, we hope to eclipse the four million tree mark by early summer.”

Last year, Oboz expanded its partnership with Trees for the Future with the Tabora Forest Garden Project in Tanzania, Africa. The four-year project plants specific trees that can change families’ lives. These Forest Gardens consist of thousands of trees that provide families with a food source, livestock feed, products to sell, and, on average, increased annual income “by 400 percent over four years,” said Oboz.