Archives: Press Releases

  Jesse Mendes, the Brazilian-born professional surfer based out of Kauai, officially joins the Body Glove athlete team. Mendes is the newest addition to Body Glove’s athlete roster and joins his wife Tatiana Weston-Webb and recent signee Hunter Jones. “Jesse Mendes is one of our favorite surfers. We’ve watched him battle it out on the […]

TriggerPoint expands its collection of foam rollers with the RUSH Roller. This specialty foam roller features a textured surface, firm and high ridges and a hollow core for tiered muscular compression to improve tissue hydration and elasticity. As a Level 3 foam roller for direct compression, the RUSH offers a targeted total-body massage. Designed with […]

Fjällräven has launched its Samlaren collection, the Swedish term for “the gatherer.” Rooted in Fjällräven’s commitment to creating quality garments and the tradition of not letting resources go to waste, all products bearing the Samlaren badge were made using leftover fabrics (deadstock) from its mills and factories, combined, in numbered limited editions. The first Samlaren […]

Since its founding over 25 years ago, Chrome has been a design-first company focused on product functionality and durability. Its 2021 line includes several new bag designs, upgraded materials and updated classics. Buran III builds on Chrome’s heritage of making messenger bags updated for tech organization and access, storage with a reversible shoulder strap that […]

SCARPA, in February, released its commitment to sustainability with a series of initiatives to bring the company in line with the highest international standards.  One of the brand’s key initiatives includes achieving Certified B Corporation by 2022, a process that SCARPA has been working toward over the past two years. Certified B Corporations meet the […]

Setting out to create a solution to improve backpack ventilation for bikers and pack-wearers, New York City-based accessory brand VentaPak launched the VentaPak. Designed as a lightweight, adjustable and low-profile accessory to fit all standard-sized backpacks, VentaPak transforms wearing a pack into a more comfortable, cool and dry experience by creating a space for airflow […]

In an effort to combat overconsumption in the outdoor industry and its associated environmental impacts, Primus announces its Service For a Reason initiative to provide free repair parts for select Primus stoves this spring. The campaign centers around a design philosophy that Primus has followed for nearly 130 years: maintaining and caring for your gear […]

  Klättermusen launched its SS21 collection designed for the experienced outdoor explorer and day-hiker. New styles place an emphasis on hiking and trekking with key design and fabric advancements.   A new lightweight version of its proprietary wind and waterproof Cutan has been incorporated this season, plus the collection features its light, strong and waterproof Retina fabric […]

Solo New York announced it received the 2020 SEAL Business Sustainability Award which celebrates leadership, transparency and commitment to sustainable business practices.  Solo was awarded the SEAL Environmental Initiative Award for its Re:cycled collection of bags made from respun ocean-bound plastic, and for additional sustainability programs across the company. The Environmental Initiative Awards honor specific […]

March 1, 2021 (Katy, Texas) – 2021 marks the 50th anniversary of the iconic Igloo Playmate cooler, and Igloo is celebrating by bringing back its popular Little Playmate design and premiering “The Birds & The Beers: A Playmate Origin Story”, a hilarious, documentary-style short film depicting the Playmate’s journey, from concept to becoming “America’s lunchbox” […]

OrthoLite introduces OrthoLite O-Therm, a thermal insole technology for cold-weather footwear protection. O-Therm offers the known benefits of open-cell PU-foam while combining light, insulative cold barrier protection with O-Therm’s aerogel thermal properties. For the consumer, this means feet stay warmer, they can stay outdoors longer, feel more comfortable, perform better and go farther in cold […]

Phelps Brand launched a collection of swimwear inspired by World Champion swimmer Penny Oleksiak and featuring unique design elements that capture her character and personality. “I love being a part of the Phelps Brand team, and I jumped at the chance to help create new designs around the products I’m already using,” said Oleksiak. “I […]

ReadyWise launched two new emergency backpacks, the Complete Emergency Backpack and the Ultimate Emergency Backpack. The launch provides additional options to its line of emergency preparedness kits. “In 2020, we saw millions of Americans begin the journey to be prepared, but this is truly only the tip of the iceberg. According to FEMA, more than […]

SKLZ announced a new training platform for athletes and coaches to engage both mind and body during training. SKLZ Athletic Intelligence launched in partnership with the fully-integrated SwitchedOn training app, and offers products and programming to encompass what an athlete needs to train reaction time, hand-eye coordination, quick decision-making, and agility. SKLZ first two Athletic […]

Honey Stinger introduces its newest flavor to join its Classic Waffle family — the Short Stack — a maple flavor in a single serving size. “While many love a relaxed weekend morning brunch, our athletes prefer action-packed days, often heading out the door before the sun comes up,” said Mike Keown, CEO, Honey Stinger. “Our […]