Archives: Press Releases

Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division 1, Atroz 2, and Release 29 1 at select LOGE Camps across the country. Guests will have the opportunity to hop on a […]

KUIU, the leading manufacturer of ultralight performance hunting gear is proud to announce the release of their new hot weather Gila Series featuring odor-resistant treatment and UPF 50+ sun protection rating, it’s the ultimate in hot weather protection. The new collection includes the Gila Long Sleeve Crew, Hoodie, and Neck gaiter.  The new Gila collection […]

USWE released its Hajker daypacks featuring the brand’s proprietary NDM four-point harness system, smart organization, and multiple sizes and capacity options. The Hajker Pro is made from a hybrid of Robic and Extreema nylon for durability and has an additional two-zippered water-resistant side pocket and a removable rolltop dry bag. The Hajker Series comes standard […]

OGDEN, Utah (June 2, 2021) ­– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast, and become a best-selling […]

TriggerPoint launched its Grid Travel foam roller. It’s a smaller, compact version of TriggerPoint’s original Grid Foam Roller with the same benefits to optimize mobility and recovery. The benefits and features of its original Grid 1.0 foam roller are offered in a compact size featuring a patented three-dimensional pattern that simulates a massage therapist’s hands. […]

Gnarly Sports Nutrition announced the launch of its Fuel2O, a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed for long endurance activities. Mixed with water and available in three flavors (Limeade, Tropical, and Cherry Cola – caffeinated), Fuel2O delivers 100 calories of carbohydrates and 250 mg of sodium per 12 oz serving.  Fuel2O delivers quick calories […]

State Bicycle Team is releasing a capsule collection produced by Rapha for the 2021 season. Each piece is embellished with the team’s signature tie-dye pattern. The collection includes two of Rapha’s Classic Flyweight Jerseys (white and black), a technical T-shirt, bibs, and socks. It’s the first year of the State Bicycle Team’s partnership with Rapha. […]

Today, on National Cooler Day, Igloo celebrates the 50th anniversary of its Playmate personal cooler and the birthday of Chilly Alexander Frost, the brand’s Playmate cooler-inspired mascot. “It’s an exciting day at Igloo as we celebrate the birthday of our dear friend and brand mascot Chilly Alexander Frost,” said Brian Garofalow, CMO, Igloo. Igloo is […]

Lamo offers an inside look at its Fall and Winter 2021 collection offering a wide range of boots, moccasins, slippers and casual styles in contemporary silhouettes for men, women and kids.   While LAMO continues to offer its customers faux fur options, styles for fall and winter are lined with 100 percent Australian sheepskin. Men’s […]

Outdoor Research will introduce extended and plus sizing in a range of base layers, insulation and shells for Fall 2021 and Spring 2022. The offering is in partnership with a panel of six advisors working with its R+D team. “This is about getting people outside—people whose outdoor experiences are compromised by the lack of outdoor clothing […]

Gregory announced it had released its plus-size backpack collection with 14 packs available for day hiking, hydration, multi-day backpacking, and lifestyle. The new collection offers sizing gaps and pack solutions for hikers and backpackers, which fit the apparel equivalent of 2x to 6x sizing.  Its designers at Gregory worked with Jenny Bruso, founder, Unlikely Hikers, […]

Costa expanded its lifestyle collection for summer with two beach-ready lifestyle frames, the Rincondo and Maya. Each offers 580 color-enhancing and polarized lens technology, bio-resin frames and Hydrolite nose and temple grips.   The Rincondo, a cousin to the Rincon and Rinconcito, offers a rounded lens shape and wrap. The women’s Maya lightweight has a […]

May 27, 2021 (Santa Cruz, CA) – Following the launch of the Forge 15 hitch-mounted grill last year, HitchFire announced today the addition of accessories to their flagship product to create the Ultimate Grill Station™. This package includes the Forge 15 grill, a side table with an impressive 15”x30” hard maple cutting board that mounts […]

May 27, 2021 (Lake Forest, CA) – Today, etnies released Devon Smillie’s new signature colorway of the Windrow Vulc.  Arriving in a white and gum, Devon’s clean, classic signature colorway with the etnies stylized “E” logo fits his style.  Check out the new etnies Windrow Vulc here: etnies.com/WindrowVulc Through the years, Devon has had remarkable […]

Igloo released its Limited Edition Photographer Series Playmate cooler collection featuring the works of Magdalena Wosinska, Atiba Jefferson and Estevan Oriol. “It’s a huge honor to collaborate with Magdalena, Atiba and Estevan on our Photographer Series,” said Brian Garofalow, CMO, Igloo. “Each photographer is incredibly talented and has created unique iconic work. We’re thrilled to […]