Archives: Press Releases

SALT LAKE CITY, UT (October 1, 2021) — Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce that they will be transitioning all of their product packaging from plastic tubs to highly recyclable tin coated steel cans. As the first sports nutrition brand to utilize steel […]

According to a recent report published by the United Nations, eight million tons of plastic end up in the ocean every year. In a virtual presentation, Adidas Terrex previewed the launch of its FW21 sustainability and hike outdoor apparel collection designed to help end plastic waste. In collaboration with Primaloft and Parley For Oceans, the […]

Chaco Footwear and New Belgium Brewing Company announced the release of the Chaco x New Belgium 30th Anniversary Collection. The limited-edition sandal collection pays homage to New Belgium’s 30th anniversary—-this is their third collaboration and their most extensive to date. The collection features two limited-edition prints, Wild Mountain Taupe and Wild Ride Amber. Wild Mountain Taupe […]

Stio, headquartered in Jackson, WY, is celebrating its 10th anniversary timed with the FW2021 season. Stephen Sullivan founded Stio in 2011 with a vision to create apparel for living the mountain lifestyle experience. His first collection debuted with 16 styles in 2012 and a staff of ten. Today, the company has 200 styles in its […]

Ultimate Direction announced it has added two styles to its Vest and Vesta line-up—the Trail and Highland Vests. These trail-specific running vests are part of its Ultralight Collection for Spring 2022. “The Trail and Highland vest are the newest additions to Ultimate Direction’s Ultralight collection,” said Skip Hammond, Ultimate Direction senior product manager. “These items […]

FOR IMMEDIATE RELEASE SAN CLEMENTE, CA, (SEPTEMBER 28, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, has developed its first full eyewear collection designed in collaboration with artist and legendary snowboarder Bryan Iguchi. Iguchi’s distinct artwork will be featured throughout various sun and optical […]

Mountain bikes and some gravel bikes include Zero Stack bearing in cup headsets that take on heavy loads and extreme force, leading to premature headset replacement.  Maxhit headsets from Enduro Bearings addresses these issues by eliminating the aluminum bearing cups and transforming the outer bearing race into the headtube interface. The company’s patent-pending, 100 percent […]

Bajío, the manufacturer of performance fishing and lifestyle sunglasses, announced the launch of its Rx sunglass program, marking the brand’s first step into the prescription eyewear market since launching in April 2021. This program provides prescription services for all its 12 frame styles through Bajío’s in-house Rx team and partner Rx dealers. Bajío’s line of […]

Rad Power Bikes introduces its RadCity 5 Plus commuter bike featuring a removable semi-integrated battery, a custom geared-hub motor that climbs hills “40 percent faster” and an easy-to-read interface to navigate traffic and challenging hills.  This is the inaugural introduction of the RadCity line in Europe where Rad Power Bikes has an established presence. “Ebikes represent […]

Costa Sunglasses has introduced Costa Clear single vision and progressive optical lenses for everyday wear. The collection features three single vision (Essential, Waypoint, Waypoint Plus) and four progressive lens (Base, Essential, C-Scape, C-Scape Plus) options for a tiered approach. Premium options in the single vision and progressive lens categories use Costa Waypoint digital surfacing technology, […]

Backcountry and Competitive Cyclist launched a membership program called Expedition Perks, where customers can earn access to concierge-like customer service in its Gearhead program with product and activity experts. Participants can also earn redeemable points for cashback rewards and other benefits through Backcountry Competitive Cyclist and in Backcountry brick and mortar stores. The program operates […]

Lyric announced it has launched a Wi-Fi-enabled therapeutic massager providing an intuitive experience. Easy-to-use touchscreen guides users through therapies offering temporary relief of sore muscles. “Never before has a massage device offered the technology, aesthetic and experience to answer so many unmet consumer needs, not just those of serious athletes,” said Co-founder Hugh Williams. “Each […]

Aleck has partnered with MapSynergy to create SkiMap, a digital ski resort map available in North America. Its features show users the real-time GPS location of everyone in their group. Aleck is also launching this newest feature of the free Aleck GO! mobile app. The SkiMap database covers over 375 ski resorts in the U.S. […]

Cambridge, Ontario, September 22, 2021 – Kodiak, the 110-year-old boot brand, is adding both more trail and urban inspiration to its Fall 2021 line. A new “sniker” collection that blends sneaker comfort and aesthetics with legitimate hiker performance, as well as several new urban boot styles highlight the Fall collection. “With our snikers we wanted […]

Sierra Designs is relaunching its Mobile Mummy sleeping bag next month with updated recycled materials. The bag is constructed as a onesie with a center front dual zipper, side armholes and foot box that can be stowed for ease of mobility and transforms into a traditional mummy bag with a full-length zipper, self-sealing armports and […]