Archives: Press Releases

Bollé will release two new cycling products for 2023 built for comfort, protection and performance. Bollé continues to develop technologies at its EPIC center in Lyon, France, including the Volt+ lenses using Artificial Intelligence technology to evaluate 20 million lens formula combinations featured in its Micro Edge sunglasses debuting in 2023. This results in a […]

Igloo and the Jeep brand released the first Jeep Playmate coolers featuring original artwork geared toward Jeep brand enthusiasts.  “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times had on those adventures. It’s a partnership we’re excited to take together,” said Brian Garofalow, chief marketing officer, Igloo.  Igloo designed […]

Skratch Labs released its newest flavor of Energy Bar Sport Fuel, formerly Anytime Energy Bar, Peanut Butter and Chocolate. Made from whole food ingredients, the energy bar complements its other bar flavors—Raspberries & Lemons, Cherries & Pistachios, Peanut Butter & Strawberries, and Chocolate Chips & Almonds. The energy bars are available in 50g singles and […]

kratch Labs released Blueberry flavored Energy Chew Sport Fuel, formerly Sport Energy Chews, made with blueberries, plus 50mg of caffeine from green tea, extending the brand’s line of fruit energy chews, which includes Sour Cherry, Raspberry, Orange, and Matcha Green Tea & Lemon. Energy Chew Sport Fuel flavors are available in 50g singles and 10-pack […]

Skratch Labs has brought back its Pineapple flavor Hydration Sport Drink Mix, formerly Sport Hydration Drink Mix, as a permanent flavor in its lineup of hydration mixes, which includes Lemon & Lime, Fruit Punch, Oranges, Strawberry Lemonade, and Matcha Green Tea & Lemon. Pineapple Hydration Sport Drink Mix is available in 440g bags, 22g singles […]

PORTLAND, Ore., and CARLSBAD, Calif. – May 5, 2022 – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product names such as Wandering Soul Anorak […]

Bote, the manufacturer of paddleboards and kayaks in the water lifestyle space, created the Hangout Suite, a collection of eight modular pieces to use individually or combine to create customized spots to relax alone or with family and friends.   The Hangout Suite was designed for full compatibility and the ability to piece together the hero […]

  Headsweats launched its Spring collection featuring new designs, an updated logo and new colors including Mandarin, Amazonian Purple, Seaway, Timber, and Burma Yellow. The Spring Collection includes solid-colored headwear and several prints, including floral, zigzag, stripes, and mountains in Headsweats best-selling SKUs, including its Performance Race Hat, Reflective Race Hat, Technical Trucker Hat, Performance […]

Gregory Mountain Products announced its 2022 Ambassador Team who were selected based on their passion for the outdoors and involvement in their communities.  Each member of the paid team aligns with Gregory’s goal of getting more people outside to serve as an extension of the brand and spread its mission across a broad range of […]

Timed with the Summer season, iRocker, maker of inflatable water sports gear, is launching its Ultra Collection featuring its lightest weight paddleboards ranging from 19 pounds to 21 pounds with enhanced durability and a small, easy-to-carry backpack with an electric pump included. “Our customers asked, and we listened,” said Agata Hairston, vice president, of marketing […]

Next month, Nike drops a futuristic silhouette featuring three interlocking modules connected without glue that can be taken apart and dropped off at Nike stores that offer a recycling and donation service. The midsole comprises pegs that fit into openings engineered into the upper for a fit that is comfortable, stable and breathes, according to […]

With a 100-year heritage in refrigeration, Dometic offers the most extensive range of mobile cooling products for use in an RV, boat or vehicle. Dometic is growing its outdoor gear solution offerings with the Dometic GO collection of pack, stack and go gear featuring camping products designed for car-based camping. “From powered coolers and drinkware […]

Backcountry and Petco announced the launch of the Backcountry x Petco collection of pet gear designed for the outdoor enthusiast and active dogs. The collaborative assortment of summer gear includes dog supplies, apparel, accessories, toys, and travel products for summer, plus a line launching in the fall. “84 percent of Backcountry customers have dogs in […]

HOOD RIVER, Ore. (May 2, 2022) — Slingshot Sports, industry-bending innovators and manufacturer of watersports equipment, launched their online learning platform, Foil-Academy.com, to provide users with a comprehensive library of learning resources for winging. With over 6 hours of total content and 60 lessons, Foil Academy is the most complete online course in watersports. The […]

Bass Pro Shops and Cabela’s unveiled their new lineup of Ascend Adventure Bikes, offering quality, performance and value. Debuted during the World’s Fishing Fair (March 30 – April 3) at Bass Pro Shops national headquarters in Springfield, MO, Ascend Adventure Bikes are now available at Bass Pro Shops and Cabela’s, featuring six models across three […]