Pentland Brands Limited announced the appointment of Simon Breckon as the new brand director of Ellesse.
Having previously worked for PepsiCo, Bacardi and Gillette, Breckon joins the business following an extensive career in building brands with strong emotional connections to consumers. He has a proven track record in delivering commercial success across some of the world’s best-loved brands.
Founded in 1959 by Leonardo Servadio, Italian sports fashion brand Ellesse pioneered athleisure with the goal of creating the world’s most stylish sportswear. Breckon will lead on the strategy and growth of Ellesse, supporting the business’ vision for the future of the brand.
Richard Newcombe, global president of Pentland’s Footwear division, said: “Simon is an accomplished brand leader with a deep understanding of how to make brands matter to consumers. His appointment comes at a particularly exciting time for Ellesse, as the brand experiences unprecedented levels of growth and continues its expansion into key strategic markets in North America and Greater China.”
On his appointment, Breckon said: “”I’m delighted to be joining the Ellesse team at this key juncture in the brand’s history. It’s a truly iconic brand with an unrivalled past that transcends sport and lifestyle.
“With the brand team and key retail partners, I’m excited to evolve Ellesse’s positioning to continue to meet the needs of today’s consumer and accelerate growth around the world.”
