Better Place Forests announced the appointment of John Collins as CEO. Collins began his retail career with Patagonia in 1996 and most recently served as Patagonia’s head of global revenue.
At Patagonia, Collins was responsible for domestic and international sales, including its wholesale, retail and e-commerce operations in Europe, Japan, Asia Pacific, Latin America, and North America.
Based in San Francisco, CA, Better Place Forests claims to be the first company in the U.S. to offer forests as an alternative to cemeteries for families who choose cremation. Collins will lead its expansion into new locations across the U.S.
“My time at Patagonia taught me that mission-based businesses can be successful in traditional ways while using their platform to have a positive impact on the planet and people,” said Collins. “Better Place Forests is uniquely positioned to do both, from protecting forests for future generations to being a trusted end-of-life partner to our customers and their families as they write the final chapter of their life story. Our beautiful forest locations, coupled with exceptional customer service, will provide tremendous value to customers looking for ecologically sound memorial options.”
“John offers an incredibly unique perspective,” said Jon Callaghan, partner and co-founder, True Ventures. “For 25 years, he helped mission-driven Patagonia grow into the brand that it is today. His expertise will be invaluable to Better Place Forests and to all the families who are trusting the company to provide better choices for end-of-life planning and ways to memorialize their loved ones.”
As CEO, Collins succeeds co-founder Sandy Gibson, who will remain on the executive team and assume the role of Chief Innovation Officer.
