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Target Brings Back Deal Days

Target announced that its annual Deal Days event is back for the fourth year in a row running from July 11-13. The three-day event begins the day before Amazon’s Prime Day deals kick-off, and both events end simultaneously.

AKU Introduces FlyRock Fast Hiker And Traceable Styles For S23

AKU, the manufacturer of hiking and mountaineering boots in Italy for over 50 years, introduced new styles for SS23. The FlyRock and FlyRock GTX, for men and women, are fast hiking shoes where traction, protection and high cushioning are needed. Both styles feature AKU’s Dynamic Fit technology, which adapts the boot’s heel tension with natural […]

AKU Introduces FlyRock Fast Hiker And Traceable Styles For S23

AKU, the manufacturer of hiking and mountaineering boots in Italy for over 50 years, introduced new styles for SS23. The FlyRock and FlyRock GTX, for men and women, are fast hiking shoes where traction, protection and high cushioning are needed. Both styles feature AKU’s Dynamic Fit technology, which adapts the boot’s heel tension with natural […]

FitFighter Secures Funding

FitFighter Inc., the maker of the FitFighter Steelhose free weights range, announced it raised $2.5 million in seed round investments to build its salesforce, expand its gym programs and military training, advance product design, and accelerate production.

Thor Industries’ Debt Ratings Upgraded

S&P Global Ratings today raised the issue-level rating on Thor Industries Inc.’s senior secured term loan to ‘BBB-‘ from ‘BB+’ and revised the recovery rating on this debt to ‘1’ from ‘2’. The upgrade follows Thor’s term loan debt repayments totaling about $265 million.

What Are Today’s “Hot” Athletic And Outdoor Brands?

L.E.K. Consulting’s First U.S. Footwear and Apparel Brand Heat Index* found that Nike was the most popular brand across athletic categories, while The North Face, Patagonia and Columbia paced the outdoor space. However, many newer brands gained traction and brand recognition that varied across genders and generations.

Polygiene Group Hires New CFO

Polygiene Group, the maker of antimicrobial technologies and odor control solutions based in Sweeden, has appointed Niklas Blomstedt as its chief financial officer, succeeding current CFO Nina Forsvall.

Nike’s Stock Hit By Price Target Cuts

On Wednesday, Morgan Stanley and UBS joined several other investment firms recently lowering their price targets on Nike due to the impact of COVID-lockdowns in China and the overall stock market’s correction.

Hoka One One plans to launch its first global ad campaign under a new brand platform, “Fly Human Fly.” Hoka, owned by Deckers Brands, said the platform “acts as a catalyst to encourage consumers to meet Hoka at the starting line and take flight to new heights – together.” Fly Human Fly includes a 60-second film featuring […]