Mission Muscle Rub Signs MLB License
<p>Mission Maximum Strength Muscle Rub announced its new licensing agreement with Major League Baseball Properties…</p>
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Carhartt Integrates TV Ad and Micro-Site
<p>Carhartt will debut its first television commercial (in decades) along with an interactive website as part of a national, multi-million dollar media plan designed to reposition the 100-year-old brand…</p>
CamelBak Appoints Strain as CMO
<p>CamelBak appointed Chris Strain as vice president and chief marketing officer. Prior to joining CamelBak, Strain was a partner at Outside Labs and created its SCAPE Athlete brand and accompanying products. He also served as vice president of global market</p>
Christy Sports Launches Nationwide Rental Network
<p>Christy Sports, the ski and snowboard retailer in the Rocky Mountain region, launched the Christy Sports Rental Network. The company has created a national network of affiliate ski rental shops that will make up a resource for booking ski and snowboard re</p>
Li-Ning to Enter U.S. Running Shoe Market
<p>Li Ning, the Chinese footwear giant, will debut its first running shoe in the U.S. market this week. Called the Fremont, the lightweight style is named after Portland's Fremont Bridge. The line will be aimed at the run specialty channel. In August, C</p>
Jones Group Appoints Group President, Footwear
<p>The Jones Group Inc. said Rick Paterno, formerly president, wholesale better footwear brands, has been appointed group president of footwear. Paterno will be responsible for all of Jones' wholesale footwear businesses, both domestically and internati</p>
Sugar Inc. Buys Private Sale Fashion Site
<p>Sugar Inc., which operates web sites that sell apparel, shoes and beauty products, has bought MyPerfectSale.com, a private sale site with 500,000 registered members focused on sales of high-end designer apparel and accessories…</p>
Fox River Socks Hires Brand Manager
<p>Fox River Mills, the socks maker, hired Jennifer Whitley as its new brand manager. Whitley brings more than 23 years of outdoor industry experience to the 110-year-old sock manufacturer…</p>
Blacks Leisure Hires Investment Bank
<p>Blacks Leisure's stock price shot up Tuesday after the company confirmed its in talks to sell some or all of its retail operations to private equity groups…</p>
N3L Optics Re-Opens in Denver Mall
<p>N3L Optics, a sports performance eyewear retailer, announced the re-opening of its remodeled store located in the Cherry Creek Mall in Denver, CO…</p>
Skechers Accused of Knocking off Toms Shoes
<p>Skechers USA was accused of copying the formula of Toms Shoes, which has gained widespread media attention for its pledge to donate a pair of shoes to a child in need for each pair it sells…</p>
REI Appoints VP, Real Estate and Store Development
<p>Recreational Equipment, Inc. (REI) announced Mark Comstock has joined the co-op in the newly created role of vice president, real estate and store development. Comstock most recently served as vice president, real estate and facilities for T-Mobile USA, a</p>
McDavid Inc. and NBA’s Corey Maggette Renew Relationship
<p>McDavid Inc. has re-inked a deal for the fifth year in a row to outfit NBA star Corey Maggette this 2010-2011 season…</p>
Feetures! Launches New Website
<p>Feetures!, the performance socks maker, has launched a new, updated website…</p>
USA Bid Committee To Focus on 2022 FIFA World Cup
<p>The USA Bid Committee has withdrawn from the 2018 FIFA World Cup bid and will exclusively focus on the 2022 campaign…</p>
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