Mission Maximum Strength Muscle Rub announced its new licensing agreement with Major League Baseball Properties.
MISSION was founded in 2008 by a group of world-class athletes
including Serena Williams, Steve Nash, David Wright, Mia Hamm, Amanda
Beard, Sergio Garcia, and more. With guidance from leading
dermatologists and skincare professionals, its product line includes lip
care, sun care, personal care products.
“I'm excited to see this come together, especially since I'm an integral part of both organizations,” said David Wright, five-time Major League Baseball All-Star for the New York Mets and co-founder of Mission. “Just like stretching after competition or even a workout, caring for muscles is essential to staying in shape and getting in the game to perform the next day.”
“Giving our players a recovery product is important,” said Howard Smith, Senior Vice President of Licensing, Major League Baseball. “Our relationship with Mission will give our players additional tools to help protect them as they play, and support them as they recover to prepare for the next game.”
“The muscle rub market has lacked innovation for some time now, and we decided it was time to 'change the game' – again,” said Mission President, Josh Shaw. “The Mission Maximum Strength Muscle Rub epitomizes team work, consumer input and truly putting the athlete's needs FIRST. Everything from the Arnica extract to the vanishing-scent menthol, and the roll-on 'no-mess' applicator to the travel-friendly sized tube was deliberately designed for athletes and people who lead active lifestyles, and need a superior solution for recovery. We're excited with the newest innovation to our portfolio of Performance Care – and we know the market will feel the same.”
Mission's new Maximum Strength Muscle Rub is available at select sports specialty and health & beauty retailers including Dick's Sporting Goods, GNC and CVS/pharmacy, as well as at www.MISSIONskincare.com.
