Anta Sports Products Limited, the Chinese footwear brand, announced the full launch of its “Play Is All” soccer strategy, an effort by the company to tap the soccer market. Anta Sports will launch professional soccer boots…
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Soles4Souls Assists Cyclone Pam Victims
Soles4Souls, which collects shoes and distributes them to people in need around the globe, has teamed up with Carnival Australia, Virgin Australia and Virgin Atlantic Cargo to provide shoes and clothing to people in need in Vanuatu following the devastati
North America Disappoints for Adidas Q1
Adidas AG had been expected to deliver a weak first quarter because of a different phasing of World Cup-related shipments compared with previous years. But results came in slightly worse than many expected, partly due to sharp drop in revenue in North Ame
Brooks Launches Run Happy Cavalcade of Curiosities
Brooks Sports, Inc. announced the imminent arrival of the Run Happy Cavalcade of Curiosities, a running-inspired carnival experience that will tour the country hitting running shops, events, and Rock 'n' Roll expos over the next several years…
New Balance Opens First Beijing Store
New Balance will open its first “Experience Store” in Beijing on August 15, 2009. The two-floor 2,000+ square-foot New Balance Experience Store is located in Beijing’s famous Qianmen Avenue. New Balance has plans to open as many as 1,000 stores in China b
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