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VF Corp. Sees Continued Americas Weakness In U.S. in Q2 Tied to Vans Declines

The company also said that Kevin Bailey will be stepping down from his role as global brand president, Vans. He will remain on the Executive Leadership Team reporting to the CEO and will transition to lead Reinvent, the company’s business transformation plan. CEO Bracken Darrell will be more involved with Vans until a new brand president is found.

Report: VF Corp. Faces Second Activist Investor Threat

VF Corp.’s shares were up about 3 percent in late-afternoon trading on a Bloomberg report that activist investor Legion Partners Asset Management is targeting the company. Legion’s push would follow a move by activist investor Engaged Capital to acquire a stake in VF and call for cost cuts and board changes.

VF Corp.’s Shares Jump on Activist Investor’s Move

Shares of VF Corp. jumped 14 percent on Tuesday after activist investor Engaged Capital reported that it had built a stake in the owner of Vans and The North Face and planned to push for changes, including steep cost cuts, divestitures of non-core assets and a board overhaul.

VF’s Outlook Changed to Negative by Moody’s

Moody’s Investors Service changed VF Corporation’s outlook to negative from stable, reflecting the effects of the unfavorable tax appeal ruling related to the company’s Timberland acquisition in 2011 and the continued risk associated with the turnaround of Vans.

VF Corp. Appoints Chief People Officer

VF Corporation hired Brent Hyder as chief people officer, effective September 5, reporting to president and CEO Bracken Darrell. He will also serve as a member of VF’s executive leadership team.

EXEC: Wall Street Cautiously Optimistic On VF’s “Outsider” CEO Hire

Shares of VF Corp. were up slightly Tuesday despite the company’s surprising move to go outside the industry to hire Bracken Darrell, former CEO of computer accessories maker Logitech International, as its new CEO. Analysts were hopeful Darrell’s track record for driving growth, executing turnarounds and global expertise offsets his lack of experience in the apparel and footwear space.

VF Corp.’s Debt Ratings Downgraded By S&P

S&P Global Ratings lowered its debt ratings on VF Corp. due to its below-plan results for the fiscal year ended April 1. The rating agency said it believes elevated inventory from realignment in the wholesale channel and weakened consumer demand will continue to pressure its credit metrics in fiscal 2024 and delay the recovery of its largest brand, Vans.