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Burton Taps Former adidas VP as Global Marketing Head

Bryan Johnston assumes the role of vice president of marketing at Burton Snowboards. Formerly the vice president of North American brand management within the Adidas-Salomon organization, Bryan begins his career at Burton with 20 years of experience in t

Nautilus Appoints New CEO; Cook Retains Board Chair

The Nautilus Group, Inc. announced that Gregg Hammann has joined Nautilus as President and Chief Executive Officer effective immediately. Brian Cook, current Chief Executive Officer and Chairman, will continue with the company as Chairman…

Holcombe to Spearhead New Value Outdoor Apparel Line

Blair Corporation, a national catalog and multi-channel direct marketer of women's and men's apparel and home products, has formed Allegheny Trail Corp. to launch a wholesale business targeted primarily at outdoor sporting goods and recreational

Skate Board Group Makes Cross-Country Trek for a Cause

On August 2nd, skate industry veteran Jack Smith and three friends will begin a 3,000 mile journey pushing their skateboards across the United States. The trek that will take them from Oregon to Virginia in the middle of the summer heat is expected to ta

Nike Acquires Converse in $305 Million Deal

NIKE, Inc. has entered into a definitive agreement to acquire Converse, Inc. The total price to be paid for 100 percent of the equity shares is approximately $305 million plus the assumption of certain working capital liabilities at the time of the transa

Nordica Opens New Hampshire Headquarters

Nordica USA has opened the doors at its new corporate headquarters in West Lebanon, NH. The inauguation day event marked the storied brand’s return to New England after a six-year absence. On hand to celebrate the June 2nd opening were Mr. Giancarlo Zan

Davis Named President of Enyce

Sport Brands International (SBI), the new parent company of Fila, Ciesse Piumini and Enyce, has named Evan Davis President of Enyce. Mr. Davis, 39, originally joined Enyce after serving as national sales manager and chief merchandiser for Mecca USA…

Palmer Moving Board Opps to Portland

Palmer Snowboards has moved to Portland, Oregon to work with Nemo Design. Palmer marketing director Bud Fawcett has moved operations to the states in order to get the branding up to the level of their industry leading technical products…