Snoop Dogg Leads Campaign Against Gun Violence
In a partnership between Unload Your 401k and anti-gun violence campaign, No Guns Allowed, entertainment icon Snoop Dogg and tech leader Ron Conway joined forces to call for divestment from the gun industry. Through the union, the two are using #ImUnloadi
Brain Sentry Partners with Arena Football
Arena Football League (AFL) announced it will continue to use Brain Sentry head-impact sensors for all players as part of their landmark concussion safety protocol…
The North Face to Bring Virtual Reality to Stores
The North Face is rolling out a new virtual reality experience featuring Google Cardboard technology at select stores and events starting in Chicago March 16 that will…
Jack Wolfskin Names CFO, Brandt to Take a Break
Jack Wolfskin named a new CFO to relieve COO Christian Brandt, who had filled the post on an interim basis for two years and will take a well deserved break beginning in April. The German outdoor brand also said it will not fill the post of chief marketin
Asics to Sponsor 500 Festival Mini-Marathon
Asics America will serve as the official footwear and apparel sponsor of the 2015 OneAmerica 500 Festival Mini-Marathon in Indianapolis…
Soxxy Sponsors Snowboarder Lindsey Jacobellis
Soxxy, the performance-fashion sock brand, announced a sponsorship deal with gold medal snowboarder, Lindsey Jacobellis.
Fox Head Names Harrington CEO
Fox Head, Inc. appointed Paul E. Harrington, formerly CEO of Easton-Bell Sports, as CEO, effective immediately…
Mueller Sports Medicine Receives NFL Recognition
Mueller Sports Medicine recently received NFL recognition for its long-standing support to the Professional Football Athletic Trainers Society. For more than 15 years Mueller has been a key partner…
Phoenix Footwear’s Q4 Revenues Climb
Phoenix Footwear, the parent of Trotters and SoftWalk, reported sales for the fourth quarter of fiscal 2014 increased 28.0 percent to $5.6 million…
Pearl Izumi Hosts Fun Runs to Celebrate National PI Day
Pearl Izumi is hosting a number of 3.1415 mile fun runs on National PI Day, which occurs on Saturday, Mar. 3…
Sports Participants More Likely Attend College
Americans who participated in athletics during their school years were more likely to attend college and earn higher incomes, according to a new Harris Poll…
Vasque to Sponsor Chuckanut 50K
Vasque has signed on as the footwear sponsor of the Chuckanut 50K in Fairhaven, WA…
Under Armour Replaces Nike as Old Dominion Licensee
Under Armour has ousted Nike as the official outfitter of Old Dominion University Athletics, the university announced Monday. ODU said it signed a five-year partnership giving Under Armour the right to outfit its football and the men's and women'
HanesBrands Supports United Way
HanesBrands announced that the company and its employees raised $2.27 million for the United Way of Forsyth County as part of another award-winning employee campaign in 2014…
Accell North America Sales Decline in 2014
Accell Group N.V. reported its North American revenues declined 9 percent in 2014, as its decision to halt Raleigh sales to mass merchants and integrate its parts and distribution businesses hurt sales…
