FibeRio Technology Partners with VF Corp.
FibeRio Technology Corporation has entered a strategic partnership with VF Corporation to develop and commercialize next-generation, performance apparel fabrics leveraging FibeRio's proprietary nanotechnology…
Cherokee to Provide Sports Direct with Tony Hawk Collection
Cherokee Global Brands has entered into a new license agreement with Sports Direct International plc to launch a broad assortment of Tony Hawk signature clothing and accessories online and in Sports Direct stores throughout Europe this upcoming fall/winte
Enu to Sponsor American Rugby Pro Training Center
American Rugby Pro Training Center that Trovita Health Science, the makers of the Enu nutritional shake, as an official nutrition partner of the Little Rock rugby facility…
Combat Signs Pro Fastpitch Star Madison Shipman
Combat, which is owned by Performance Sports Group, signed National Pro Fastpitch (NPF) star Madison Shipman to an endorsement deal…
Major League Lacrosse Puts Triax Smart Impact Monitors On Athletes
Major League Lacrosse (MLL) announced a partnership to outfit players for the 2015 season with the Triax Technologies Smart Impact Monitors (SIM) to track and assess head impacts during select practices and games…
Lids Launches MLB Promotion
Lids Sports Group partnered with Major League Baseball (MLB) to offer fans an opportunity to customize MLB hats purchased at Lids during the opening week of the 2015 season. With a purchase of $30 or more of…
Sports Specialists Ltd. President Stephen Rogers Resigns
Sports Specialists Ltd. (SSL) has hired The Forest Group to help it search for its next president following the announcement that SSL President/ CEO Stephen Rogers will retire July 31 after more than 30 years in the post…
SPRO Renews Sponsorship of Collegiate Bass Fishing Series
SPRO Corp., the manufacturer of fishing lures and tackle, will renew its sponsorship of the 2015 Cabela’s Collegiate Bass Fishing Series, according to The Association of College Anglers…
Rykä to Sponsor 2015 SCW Mania
Rykä, the women-only sport brand owned by Brown Shoe Co., will serve as the exclusive footwear sponsor of the 2015 SCW MANIA Fitness PRO Conventions…
Sport Haley/Bette and Court Hires VP of Sales
Sport Haley/Bette & Court, a wholly owned subsidiary of publicly traded company Sport-Haley Holdings. has named Joe Westby vice president of sales for its Sport Haley and Bette & Court brands…
Accell North America Puts IBD Sales Under Pizzi
Accell North America (ANA) named Currie Technologies president and e-bike evangelist Larry Pizzi to the additional role of SVP of sales and marketing for ANA's IBD business, which comprises Raleigh, Lapierre, Redline and SBS…
Saucony Launches ‘Seeker’ Global Brand Campaign
Saucony launched its largest marketing effort in history – a multi-media global brand campaign that reminds readers, viewers and listeners to seek out their potential through the transformative power of running…
MEC Signs Olympian as Ambassador
Mountain Equipment Co-op (MEC) has signed former Olympic cyclist and speed skater Clara Hughes as its newest ambassador to encourage Quebecers to lead more active…
Chaco Appoints VP of Sales
Chaco promoted Todd Gordon to vice president of sales. In his new role, Gordon will further develop Chaco’s U.S. wholesale strategy, enrich the brand’s presence across retail partners, and continue to lead the sales team…
Icebug USA Opens North American Testing Center
Icebug USA, a subsidiary of the Swedish traction footwear company Icebug, opened its first official test center in North America at a permanent obstacle course racing facility in…
