
Aisle Talk, Week Of July 24
Top headlines from the active lifestyle industry you may have missed this week.

Outdoor Retailer Summer Market – Industry Buzz From The Floor
It’s a big world to explore out there, and likewise it was a big, wide-ranging industry under the roof of the Salt Palace yesterday at Outdoor Retailer Summer Market. Here are a few snapshots of the vast collection of outdoor-minded conversations that were buzzing around.

Deckers Q1 Boosted by Early Delivery And Healthy Re-Orders
Benefiting from earlier-than-expected shipments and strong reorders for both its Ugg and Hoka One One brands, Deckers Brands reported first-quarter earnings and sales that came in well above targets.

Item Of The Day: NIKE Hyperforce Sunglasses
Nike releases Hyperforce Sunglasses with Baseball All-Stars Mike Trout and George Springer. Ahead of this year’s baseball All-star game, Nike Vision (Nike’s line of performance, lifestyle and optical eyewear) announced earlier this month the release of the Hyperforce Sunglasses designed for baseball and overall training. Developed with direct insights from All-Stars Mike Trout (former MVP) and George […]

Thousands March In Utah To Support The Nation’s Public Lands
On Thursday, more than 2,500 people marched from the Salt Palace Convention Center to the Utah State Capitol at the “This Land is Our Land” March for Public Lands. Speakers including Conrad Anker and Jerry Stritzke expressed hope that Utah’s governing officials will keep public lands public and intact for all Americans to enjoy.

Keen Utility Embarks On Road Tour
Keen recently launched the Keen Utility Road Show, a cross-country road trip brining a a 40-foot Road Show rig to retailers and job sites across America.

Billabong To Absorb Charge Over Failed Software Implementation
Billabong will take an Australian $11.7 million write off after terminating a service provider engaged to integrate its wholesale, retail stores, e-commerce and social media platforms on line.

Deckers Brands Sees 20 Percent Q1 Growth
The year-over-year increase was primarily due to earlier than planned global wholesale shipments, an increase in Direct-to-Consumer (DTC) comparable sales, and stronger than expected sales in the Hoka One One brand.

Columbia Sportswear Sees 3 Percent Q2 Revenue Gain
Columbia Sportswear reported sales grew 3 percent in the second quarter, in line with plans, while announcing it had launched a Project CONNECT initiative to drive overall brand awareness and expand its digital and direct-to-consumer reach.

Ten Companies Selected For Inaugural SFIA Innovative Product Showcase
SFIA has selected the following 10 companies to highlight their innovative, new-to-market products at the SFIA Innovative Product Showcase: Amer Sports, Brooks Running, Hyperwear, ONX, Rawlings, RecoverX, RhinoB, Rhone, Superfeet, and United Sports Brands.

Amer Sports Q2 Impacted by Restructuring, Sales Set To Pick Up In Back Half
Heikki Takala, president and CEO, told analysts Amer saw strong growth in most of its strategic priority areas. These include apparel, up 22 percent; owned retail, up 25 percent overall with same-store sales growth of 7 percent; e-commerce, vaulting 45 percent; and China, up 20 percent.

Item Of The Day: Gregory Ultralight Backpack
New for Spring 2018, Gregory redesigns the Baltoro and women’s Deva for multiday backcountry travel. The ultralight packs start at just 2.3lbs with upgraded, lighter suspension system, a detailed feature set, and lighter, more durable fabrics. The upgraded Response A3 Suspension System cuts weight and increases comfort with the Auto Angle Adjust (A3) hipbelts and shoulder […]

Tecnica Looks To Reinvent Boot Fitting
For specialty retailers using the Tecnica Outdoor C.A.S. Thermoform Machine in store, a fully customizable, precise anatomical trekking boot can be achieved in only 20 minutes, a first for the category.

Outdoor Retailer Summer Market – Vendor Update – Flylow
Flylow is often thought of as a winter company, but has been a large player in the summer market for several years now.