SGB Outdoor

Amer Sports Sees 4 Percent Q4 Revenue Growth

Amer Sports reported operating earnings in the fourth quarter before special items rose 13.9 percent as revenues grew 9.0 percent on a currency-neutral basis. The gains were led by the Fitness segment, up 12 percent, and Outdoor, 11 percent. Ball Sports inched up 1 percent.

New Balance Launches “Fearlessly Independent Since 1906” Campaign

New Balance announced the launch of Fearlessly Independent Since 1906 – its new inspirational global brand communication platform that reflects the heritage and non-conventional values of the global sports company. New Balance ambassadors including Francisco Lindor, Rose Lavelle, Paul Rabil, Jurgen Klopp, Brenda Martinez and PJ Ladd are in the campaign.

Vans Appoints Executive Creative Director

Vans hired Erwin Federizo, most recently at Wieden + Kennedy New York, as global executive creative director. Joyce Ha will oversee global men’s apparel and accessories merchandising as well as Vans’ Active merchandising and design.

Toad&Co Appoints VP Of Product And Merchandising

Toad&Co, the lifestyle company inspired by the outdoors, announced the addition of Kyle Boettcher, formerly from Abercrombie & Fitch, to its senior leadership team as vice president of product and merchandising.

Hayter Communications Makes Hires

Hayter Communications, a Williams-Helde company, has expanded its service offerings with the addition of two new hires in its Seattle office. Andy Cochrane joins as content strategy director for the agency’s burgeoning video, photo and storytelling client base; and Matt Glass is leading a new Overlanding/Powersports division.

Pritamo Ahrendt Appointed As WSL Head Judge

The World Surf League (WSL) announced the appointment of Pritamo Ahrendt as WSL head judge. Ahrendt will take over the position previously held by Rich Porta, who will transition into a new role for the League.

Wall Street Shrugs Off Lululemon CEO’s Abrupt Exit

Lululemon’s shares rose slightly on Tuesday despite the abrupt resignation of its CEO, Laurent Potdevin, due to an unidentified misconduct. Analysts generally felt the company remained in good hands, led by Glenn Murphy, the former head of Gap Inc.; and some had issues with the way Potdevin steered the company.

Patagonia Gives Customers A Way To Fight For The Planet

On February 7, 2018, Patagonia will launch a new digital platform connecting customers with local grassroots organizations working to save the planet. The goal of this new platform, called Patagonia Action Works, is to help Patagonia customers learn more about local environmental issues and how to get involved with events, petitions, fundraising and volunteering time and skills.

Boardriders Announces Leadership Appointments

In the wake of the loss of CEO Pierre Agnes this past week, Boardriders, Inc. announced a number of leadership appointments. Dave Tanner, current chief turnaround officer, will assume the role and responsibilities of chief executive officer.