SGB Outdoor

Consumer Confidence Builds in August

The Conference Board Consumer Confidence Index made further gains in August. The index suggest that the economy remains stuck in neutral, but may show signs of improvement by early next year. The Expectations Index suggests better times may be ahead, alth

7EYE, WWA Join Forces to Promote Preservation

7EYE, a performance eyewear brand in motorcycle, optical, outdoor and snowsports categories, has partnered with the Winter Wildlands Alliance, a non-profit organization located in Boise, Idaho. The partnership will serve to promote the preservation of win

McDavid Signs New Deal with Dwayne Wade

McDavid has renewed its contract with Dwayne Wade, star basketball player of the Miami Heat, as its chief endorser. Wade, who led USA with 27 points in the gold medal game against Spain at the Beijing Olympics, has been a regular user of McDavid for the p

Street Surfing Hires PR Firm

Street Surfing, a sporting goods product and lifestyle company that manufactures and distributes The Wave, has appointed L2 Communications to provide public relations and marketing services. Stated Luis Calderin, director or marketing, Street Surfing, “Pa

LaCrosse Footwear Wins $3.2M Military Contract

LaCrosse Footwear, Inc. announced that its Danner subsidiary received a $3.2 million delivery order as part of a new contract granted by the Department of Defense for the Danner Marine Temperate boot. As per the awarded contract, Danner would deliver the

Dick’s/GSI Renew Contract

GSI Commerce Inc. and Dick's Sporting Goods Inc. announced that they have signed a new 15-year contract. Sales through dickssportinggoods.com have grow more than 10 times since the beginning of Dick's relationship with GSI in 2001…

Coleman Goes Online to Drive Kids Outdoors

The Coleman Co. is encouraging elementary and middle school teachers to include its Coleman 50 States in 50 Days Challenge into their curricula this fall. Starting Sept. 1, kids can log on to a site to track adventurer Mike Haugen as he travels to the tal

Legislation Approved for Consumer Safety Act

The House and Senate have approved legislation on the “Consumer Product Safety Improvement Act of 2008,” the first major consumer product safety legislation passed by Congress in over a decade. Originally passed by the House in a unanimous vote on Dec. 19

SGMA: Women Dominate Fitness Participation

According to the Sporting Goods Manufacturers Association’s (SGMA) recently released Sports Participation in America report, women represent more than half of the participants in 18 of the 27 fitness activities SGMA studies. The research also found that t

Interbike Expects Attendance to Surge 21%

Resurging interest in bicycling appears to be pushing up interest in the industry’s primary trade show. More than 13,000 individual buyers, representing close to 3,000 bicycle storefronts have pre-registered to attend Interbike International Bicycle Expo

Interbike Sees Pre-Reg Up

Resurging interest in bicycling appears to be pushing up interest in the industry’s primary trade show. More than 13,000 individual buyers, representing close to 3,000 bicycle storefronts have pre-registered to attend Interbike International Bicycle Expo

Stride Rite Reacquires PRO-Keds Rights

The Stride Rite Corporation has reacquired its rights to the PRO-Keds brand from licensee and hip-hop mogul Damon Dash and will bring the brand back in-house as part of a new strategic direction for the PRO-Keds business. The plan involves a premium posit

Pipeline Forms Licensing Agreement with Mikshag

PIPELINE International announced a new licensing agreement with Mikshag, Inc. to create an extensive line of apparel, swimwear and outerwear for young men and juniors. Mikshag will design, produce, and distribute PIPELINE branded product through sporting