The Canadian Football League and Reebok Canada announced a new five-year deal. Reebok will be the exclusive supplier of uniforms and sideline apparel for the league.
The partnership agreement also includes: An expanded presence for CFL Reebok merchandise in retail stores, increasing its availability to fans; increased royalty revenue for the CFL; annual marketing initiatives featuring licensed merchandise including uniforms; and enhanced supply of product to member clubs.
“The CFL agreement is extremely important to Reebok because of the profile of the CFL in Canada,” said Craig Ryan, Reebok’s Vice-President/General Manager Sport Licensed Division Canada. “The CFL helps us strengthen our position as the key brand of professional sports leagues in North America. It enhances the image of the Reebok brand and reinforces the performance credentials of our products.”
“Were thrilled to extend and enhance our partnership with Reebok, one of our most important and visible partners,” said CFL Commissioner Mark Cohon. “Aligning ourselves with a partner that excels on the field, in the marketplace, and around the world speaks volumes about the strength of our brand and Reebok’s commitment to our country and our league.”