7EYE, a performance eyewear brand in motorcycle, optical, outdoor and snowsports categories, has partnered with the Winter Wildlands Alliance, a non-profit organization located in Boise, Idaho. The partnership will serve to promote the preservation of winter wildlands and a quality human-powered snowsports experience on public lands.
Likewise, Jackson Hogen, vice president of marketing and R&D for 7EYE, said, “We strongly support WWAs mission and ongoing work. We are happy to play a role in helping to preserve the places where we play while also educating outdoor enthusiasts about the importance of wearing the appropriate eyewear.