Vans, a subsidiary of VF Corp., has hired Jim Watson as director, apparel sales to drive growth of its men’s, girls and boys apparel through U.S. wholesale accounts.
Watson, who starts in the position Sept. 2, joins Vans from Orange County-based skate and surf brand, Split. There, he served as national sales manager of Split men’s/girls for the past three years. Prior to Split, Watson worked as national sales manager with So Cal surf and skate brands Fyasko, West and Reef.
“In order for us to continue to grow and compete effectively with other apparel brands, there is a need to have a singular focus on apparel within Vans,” said Jeff Moore, Vans VP of sales. “Jims experience and expertise will be a great addition to our growing sales and apparel teams.”
