SGB Outdoor

EXEC: EMS and Bob’s Stores Look to Reignite Growth

In May 2022, GoDigital Media Group acquired Eastern Mountain Sportsand Bob’s Stores for $70 million in cash. SGB Executive talked with Jason Peterson, GoDigital’s CEO, and Dave Barton, president and CEO, Bob’s Stores and EMS, about how the companies is repositioning the banner for growth.

BlackStrap Makes Sales Hires

BlackStrap, based in Bend, OR, hired Chris Vaday as senior director of sales and Valerie Axworthy as sales operations manager.

MEC Appoints New CEO

Canadian outdoor gear retailer MEC promoted COO Peter Hlynsky to CEO, succeeding Eric Claus, who led the retailer during the filing for creditor protection and sale to U.S.-based private investment firm Kingswood Capital Management.

EXEC: Deckers Delivers Blowout Q2 as Hoka Takes Lead in U.S. Run Specialty

Deckers Brands hiked its annual guidance as results for its fiscal second quarter ended September 30 were boosted by an robust recovery at Ugg. However, Hoka’s momentum showed no signs of slowing down with Deckers’s officials telling analysts the brand has become the leading footwear seller in the U.S.-run specialty channel.