Kontoor Brands, Inc., the global lifestyle apparel company with a portfolio led by two iconic consumer brands, Wrangler and Lee, announced today that Mary Campbell was elected to its Board of Directors effective immediately. It also announced that the size of the Board increased from seven to eight directors.

Kontoor Brands reported that Campbell is a “senior executive with extensive knowledge in consumer-driven product innovation, marketing and brand building, traditional and new media platforms, and leading teams for long-term growth and evolution.”

“We’re excited to welcome Mary to Kontoor’s Board of Directors,” said Scott Baxter, president, chief executive officer and chair of the Board at Kontoor Brands. “Mary’s extensive experience in direct-to-consumer and e-commerce will be a strong addition to our Board, particularly as Kontoor continues accelerating its investment in our digital channels to drive brand growth and attract new, younger consumers to Wrangler and Lee.”

Campbell, most recently, was president of vCommerce Ventures, Qurate Retail Group, where she applied her “deep expertise of the business to stand up the vCommerce Ventures, a business unit focused on high growth and next generation streaming initiatives helping to define the future of video commerce.” Before that, she worked in diverse leadership roles across merchandising, eCommerce, and broadcasting during her 30-plus-year career at Qurate Retail, Inc.

Image courtesy Kontoor Brands, Mary Campbell