Lightweight kid’s bike maker Frog Bikes partnered with GB Sport Distributors in the U.S. to “elevate the availability and accessibility” of the company’s brand.

“We are delighted to be appointed as the distributor of Frog Bikes in the USA,” said Richard Gamble, head of marketing at GB Sport Distributors. “The experience our children had with Frog bikes left us impressed by the Frog brand. Since our very first visit to the Frog Bikes factory, we were overwhelmed by the investment in R&D and the drive of the whole team to manufacture the very best bikes for children, prioritizing sustainability throughout the process. We are looking forward to reintroducing the Frog Bikes brand to the U.S. at our first event, the Philly Bike Expo, on March 16-17, 2024.”

The company said the partnership marks a milestone in the company’s mission to “empower young riders and make cycling more accessible to families across America.”

“This strategic collaboration comes when the demand for premium kids’ bikes is high, and families are increasingly prioritizing outdoor activities and active lifestyles for their children,” the company said. “Through this partnership, Frog Bikes aims to extend its reach and bring its innovative, meticulously crafted bikes to more children and communities throughout the USA.”

Jerry Lawson, co-founder of Frog Bikes, commented, “We are delighted to welcome GB Sport Distributors to the Frog family and are confident that they will deliver the highest level of service to our customers as they grow their distribution network. This partnership not only allows us to expand our presence across the United States but also reinforces our commitment to inspiring young riders and fostering a lifelong love for cycling.”

Image courtesy Frog Bikes