Wolverine Brand Names Linda Brunzell as VP of Global Marketing
Wolverine, the work, outdoor and lifestyle brand, named Linda Brunzell as vice president of global marketing – Wolverine Brand. In this position, Brunzell will be responsible for Wolverine’s global marketing efforts, as well as leading the brandR
Cudas Footwear Hires Midwest Sales Reps
Cudas Footwear hired Joe Denne, along with his associates, Kathy Bullard and Kirby Laughlin of Denne Sport Sales to oversee sales efforts in the Midwest…
House Poised to Debate Changes to Voluntary Recall Rules
Outdoor Industry Association urged members Tuesday to contact their U.S. Representative to head off changes that could greatly increase the costs and risks of voluntarily recalling products…
Thule Launches Technical Backpacks at Outdoor Friedrichshafen
Thule Group launched its first line of technical backpacks Thursday at the OutDoor Friedrichshafen trade show in Germany, capping a three-year product development effort and providing another example of how it plans to extend the brand into new outdoor ca
Backyard Collective Hits Seattle Friday
The Conservation Alliance will hold its third Backyard Collective event of 2014 on Friday, July 18, in Seattle, WA. The Conservation Alliance and its Seattle area member companies are teaming up with Forterra to organize…
SIA Nordic Committee Readies Plans for Upcoming Season
SnowSports Industries America's Nordic Committee convened in Manchester, N.H. last week to review the state of industry and plan the cross country category's initiatives for 2014-15, including…
Sports Direct Expanding to Australia and New Zealand
Sports Direct International plc, the U.K.'s largest sporting goods retailer, plans to launch in Australia and New Zealand by forming an online partnership with OzSale.com.au, part of the MySale Group plc…
Nike’s RiskEverything Draws Nearly 400M Online Views
Nike said its popular #RiskEverything campaign series around the World Cup – including “Risk Everything,” “Winner Stays” and “The Last Game” – have racked up 397 million online views to date. Twenty-three million peopl
Club Ride Hires Verde Brand Communications
Club Ride Apparel has selected Verde Brand Communications to lead its content and social media marketing…
Study: U.S. Soccer Searches Surge on World Cup
For the month of June, soccer-related searches increased by 280 percent in the US compared to May, according to SLI Systems (SLI.NZ), an e-commerce technology provider. Searches from Brazilian consumers showed a similarly dramatic increase…
Ann Arbor Named Top Swim City
Ann Arbor, MI, is the best swim city in America, according to a new study commissioned by USA Swimming and leading swimwear brand Speedo. The community claimed the highest aggregate score in categories such as percentage of active swimmers and swim clubs,
Halfords’ Premium Bike Sales Surge Leading into Tour de France
Halfords Group plc reported premium bike sales surged 35.1 percent in the 13 weeks ended June 27, thanks to favorable weather and the rising popularity of road biking in the United Kingdom, which has produced the last two winners of the Tour de France…
NCAA Releases Football Hitting and Concussion Safety Guidelines
Working in conjunction with the College Athletic Trainers’ Society and medical organizations, coaches, administrators and conference commissioners, the NCAA last week released a new set of guidelines on concussion safety that recommends a reduction
The Buckle Ekes Out Small June Comp Gain
The Buckle’s same-stores sales inched up 0.7 percent in June. Total sales increased 2.8 percent to $84.8 million…
DSW Opens First Canada Stores
Town Shoes Limited announced the opening of its first two DSW Designer Shoe Warehouse locations in Canada. DSW Designer Shoe Warehouse will open at Heartland Centre in Mississauga and Woodland Hills in Newmarket, Ontario…
