Club Ride Apparel has selected Verde Brand Communications to lead its content and social media marketing, effective immediately. The Sun Valley-born cycling apparel manufacturer will utilize Verde’s dedicated social media managers and Content Solutions team to raise its visibility and engagement in social media and to showcase its core brand positioning and story to its fans and followers.
Club Ride is well known for its role in shifting riding attire to a more fashion forward appearance and bridging the gap between what’s comfortable to ride in and what people want to continue to wear off the bike. As cycling fashion has matured, awareness of high tech garments that mate function with style is desirable. Club Ride has charged Verde with delivering the stories and driving the movement towards multi purpose garments that eliminate the barriers between the person and the bike.
“Club Ride is growing very quickly and Verde’s expertise was much needed,” said Club Ride’s CEO and bike industry veteran Scott Montgomery. “I’ve had a long standing relationship with key people at Verde and know from experience the successful tactics they execute to meet our goals.”
Like Club Ride’s clothing itself full of surprises and hidden features Verde will expose the brand to new customers through professionally produced, optimized web content, including written stories and social photography and video. Verde will also use its expertise in building custom social media promotions to increase community size and reach on Facebook. To drive conversions in Club Ride’s webstore, Verde will use website remarketing strategies, creating audience profiles to deliver specific content to the right customers.
“Verde's expert fluency with developing and sharing stories with original content and social media campaigns will help drive engagement and boost the fans and followers comprising Club Ride’s social communities,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “Club Ride’s people and product represent the highest level of passion for mountain biking and Verde’s team and culture strongly shares this same passion.”
Club Ride was created in 2008 when founder Mike Herlinger had an epiphany while mountain biking: Design casual-performance cycling clothes that are highly functional on and off the bike. Based in Ketchum, Idaho, the company strives to provide innovative designs that are comfortable, functional and stylish. Ride Daily
