Cudas Footwear hired Joe Denne, along with his associates, Kathy Bullard and Kirby Laughlin of Denne Sport Sales to oversee sales efforts in the Midwest. The team holds over 60 years of sales and outdoor gear experience, currently representing specialty brands Westcomb, Acorn and Flylow.

“Bringing the Cudas line to our sales team makes a whole lot of sense, not just professionally, but personally. The team loves to be on the water and Cudas has a great product,” said Denne. “Externally, our team enjoys face to face customer connections and internally, we have great sales synergy. It’s also fun to see a store do well with a product we bring to them.”

After the workweek, you can find Denne fishing, tubing, kneeboarding, paddleboarding and hanging out at the dock on the lake in Minnesota. Denne can also be reached via email at joe.denne@dssmw.com or by phone at 612-889-5537.

Cudas Footwear, over 20 years strong and family run, is based in Ashland, VA. Cudas sandals and aquatic footwear can be found in outdoor specialty stores, surf shops, and active lifestyle boutiques in the US and beyond.