Outdoor Industry Association (OIA) will offer more than 40 educational sessions as part of Outdoor University at Outdoor Retailer Summer Market in Salt Lake City. Sessions begin at noon on Wednesday, August 6 and continue through Friday, August 8.  All sessions are included with an Outdoor Retailer registration.


 

The educational sessions at Outdoor University at Outdoor Retailer (OU@OR) cover subject matter relevant for retailers, manufacturers and independent representatives. Key themes of the Summer Market OU@OR program are Market and Consumer Insights, Digital Trends in Technology, Advocacy and Sustainability and Corporate Responsibility.

 

 

All sessions will be held at the Salt Lake Marriott Downtown at City Creek.

 

 

“The OU at OR curriculum is designed to provide participants with the most up-to-date information in outdoor industry business developments and trends,” said Michelle Biersner, OIA’s director of education. “This impressive, wide-ranging set of sessions promises to offer something valuable for all Outdoor Retailer attendees.”
 

Outdoor University (OU) is OIA’s education platform, providing live, online and on-demand programming throughout the year. OIA member companies and their employees have access to online OU sessions and the full on-demand OU library free of charge as part of their OIA membership. Non-members can access OU sessions for a nominal fee.

 

 

To see the complete listing of Outdoor University sessions at OR, go to www.outdoorindustry.org/OUatOR.

 

 

Following the Outdoor Retailer Summer Market, OIA will provide snapshots of key sessions and presentations.  Check at outdoorindustry.org/ou to view and share.


Outdoor Industry Association


Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.