New Balance defended itself against lawsuit questioning the advertising claims of its toning product. A company statement said, “New Balance does not comment on ongoing litigation except to say that it will vigorously defend itself from the claims made. New Balance stands behind all of its products, as it has for more than a century.”
As reported, a Californian women sued New Balance in US District Court in Boston over the advertising claims for its toning shoes and seeking class-action status. The lawsuit is seeking damages in excess of $5 million on behalf of the woman, Bistra Pashamova, and other people who have allegedly been harmed by New Balance.
Both Reebok and Skechers are facing similar lawsuits.
