Club Ride has hired Third Coast Rep Group to help represent it in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, Kansas and Wisconsin.

“The Mid-West territory represents a huge opportunity for our brand to enter into  cycling centric cities in this region,” said Mike Herlinger, owner and designer for Club Ride. “The bike culture in the mid west runs deep and cyclists are looking for technical cycling apparel that fits their life and riding style. Our mission is to innovate authentic life-styles and technical functionality in cycling clothing to allow riders to bike in style and comfort.”

Club Ride designs and builds technical lifestyle riding apparel for both men and women. The line is US made and designed and tested in Sun Valley, ID. The 2011 styles are classic styles of button down collared shirts constructed with technical fabrics. Each piece is vented,  has storage pockets and concealed air flow zipper features.

Third Coast Rep Group is built up with four member covering the vast majority of the upper mid-west. The agency is headed by Phil Godkin and has been representing bike lines since 2003.