Mustang Survival hired outdoor industry veteran Kenny Ballard as its new president, taking over responsibilities from Juanita Killen, who stepped into the role of interim president in 2023.
Lance Richardson, an industry veteran in domestic manufacturing and efficiency, takes on the newly created role of VP of manufacturing and innovation for the Wing Group, Mustang Survival’s parent company.
Mustang said in a release that Ballard brings a “wealth of experience” from previous executive roles, including Osprey, SwissGear, Wenger Outdoor, and Kelty. Having also worked at Mad River Canoe, Ballard returns to his roots in the water sports industry.
“Kenny’s history of exceptional leadership across a diverse spectrum of outdoor businesses uniquely qualifies him as the ideal candidate for this pivotal role at Mustang Survival,” said Andrew Branagh, President and CEO of the Wing Group. “Kenny has consistently worked across the retail sector and knows how to navigate the complexities of commercial and military operations.”
“I’m ecstatic to be working with a brand with a heritage of innovation, saving and protecting lives and enabling everyday marine adventures,” Ballard shared. “It brings me back to my water sports roots—some of my fondest memories and grandest adventures have been on and in the water. Sailing, paddling, and fishing: the Mustang brand DNA, product portfolio, and, most importantly, the global team are built around these activities, and I am excited to align business with my passions.”
Ballard will lead from Mustang Waterlife’s headquarters in Vancouver, BC, which includes its local manufacturing facility. He will also oversee the recently moved and expanded Jacksonville, FL plant and operations in Spencer, VA, and the overseas office in Salisbury, UK.
Lance Richardson will work closely with Ballard in the Vancouver headquarters. As an Arc’teryx and Herschel alumni, Richardson’s supply chain and manufacturing expertise will fold seamlessly into the needs of the Wing Group.
“I am excited to join the Wing Group, which, across its brands, has an incredible history and future in making purpose-built safety products for people who need and use them. It’s an honor to join the team and work to enable, protect and save lives,” Richardson said.
Branagh added, “I am thrilled to have Lance join the Wing Group on the corporate level to implement iterative efficiency process to manufacturing. We are starting the year strong by adding these two experienced professionals to the workforces of Mustang Survival and the Wing Group as we’re looking ahead to continue to serve our customers and consumers better with the best products available.”
Images courtesy Mustang Survival
