LUCID Optics, a Wyoming based manufacturer of weapons mounted optics and firearm accessories, has hired Blue August to represent them in the field of public relations to the firearms industry.

“Growing on our tradition of building a positive and a progressive brand in the optics industry, we wanted to partner with a company that could help us manage the challenges of educating the market on our product line,” says Jason Wilson, founder of LUCID Optics. “Utilizing a firm like Blue August will help us to continue our brand development and make the market more aware of our product line.”

Launched in 2009, LUCID is a firearm accessories company that manufactures red dot sights, rifle scopes, magnifiers and accessories for firearms.