At Outdoor Retailer Summer Market, specialty retail storeowners and buyers have an opportunity to visit more than 1,000 exhibitors. Even over five days, thats a lot of walking. Fortunately, many kind-hearted exhibitors have made a habit of providing fresh, cold beer at the end of the day to quench parched throats. But before the taps flow, show organizers have created a few more opportunities-in the form of category-specific lounges-to sit down, rest, meet friends and reflect on what exhibitors have to offer.
The paddle tank, one of the ORSMs traditional crowd-pleasing venues, is no more. A victim of its own popularity, the large crowds drawn to the frequent demonstrations clogged aisles and slowed commerce at nearby exhibitors booths. However, show organizers now offer the Paddlesports Lounge, a place for enthusiasts to hang out, compare whitewater runs, and watch epic paddling film footage. The Paddlesports Lounge is located in the center of the show floor.
If your preferred outdoor recreational activities are based on dry land, visit the Endurance Sports Lounge and take a look at more than 50 fitness and trail running brands. Located near many footwear and running exhibitors, the lounge is a central location in which running specialty retailers can look at new products, learn about new retail ideas, and get tips on how to improve the in-store consumer experience.
