Johnson Outdoors Inc. announced the appointment of Annie Zipfel and Paul Alexander as independent directors to the company’s Board of Directors effective May 26, 2021.

Zipfel is joining the Board as a Class B Director, and Alexander is joining the Board as a Class A Director. Zipfel and Alexander will stand for re-election at its Annual Meeting in 2022.

With the addition of these two directors, combined with Terry London’s previously disclosed retirement on May 3, 2021, the Board now consists of ten members.

“We are very pleased to welcome Annie and Paul to Johnson Outdoors’ Board of Directors. Both are proven business and marketing leaders, who bring a wealth of knowledge and expertise that will be of great value to Johnson Outdoors. We look forward to benefiting from their insights and counsel as we develop new strategies to grow our business segments,” said Helen Johnson-Leipold, chairman and CEO. “We would also like to thank Terry London for his dedicated service to the Board and his valuable contributions in making us a better company. We wish him the very best.”

Zipfel is senior vice president and chief marketing officer at Andersen Corporation. Zipfel has spent her career in marketing, serving in a variety of leadership roles in retail and consumer goods organizations. Prior to her role at Andersen Corporation, Zipfel served as Starbucks’ global vice president of Category and Brand for the Roastery and Reserve brands. Prior to this role, Zipfel held marketing leadership positions at REI, Target Corporation and General Mills.

Alexander is the chief marketing and communications officer for Eastern Bank, based in Boston, MA. Before Eastern Bank, Alexander served as executive vice president and chief communications officer for Liberty Mutual Insurance, where he held responsibility for all corporate brand marketing, advertising, communications, public relations, meeting management and event strategy, and major sports sponsorships. Previously, he was vice president of Global Advertising and Design for the Campbell Soup Company. Prior to Campbell’s, he spent fifteen years at Procter and Gamble as a director of advertising development and a brand manager. Alexander began his career at Time Inc. as a circulation manager for Money Magazine.

Photo courtesy Johnson Outdoors