The United States Tennis Association (USTA) announced that it hired Kevin Flaherty as chief financial officer (CFO), reporting to Lew Sherr, CEO and Executive Director of the Association.

Flaherty is reportedly responsible for “leading the financial management strategy for the USTA and will be instrumental in developing and executing financial and operational strategies, metrics and control systems to optimize the organization’s assets and promote the growth of tennis. Flaherty will also play a pivotal role within the organization, working closely with the other members of the executive leadership team and the board of directors to achieve ambitious organizational goals.”

“Kevin has a proven track record of success throughout his career at some of the most well-respected institutions in sports and finance. He brings a wealth of experience that will be a tremendous asset to our organization,” said Sherr. This is an exciting time for the USTA as we are implementing growth strategies that will help to grow the game at both the grassroots and professional levels. 

“Kevin’s insight and skill will be invaluable moving forward. In addition, his extensive work in collaboration with the 32 NFL clubs on a variety of matters will be hugely beneficial as we continue to elevate our coordination with and support of the 17 USTA Sections. We are incredibly excited to have Kevin join the USTA, and I look forward to having him as a part of our leadership team,” continued Sherr.

“I am thrilled to have the opportunity to be a strategic partner to Lew, the leadership team and Board of Directors and contribute to growing the great game of tennis, enhancing the organization and optimizing the US Open, one of the finest sporting events in the world, said Flaherty. I am very excited to be a part of a mission-driven organization that can have a positive impact on so many players and communities and look forward to working closely with the sections to help them achieve their goals.

Flaherty comes to the USTA having served as the NFL’s senior vice president of club finance. In that role, he led the team responsible for the financial analysis used to inform ownership on the overall League economic model and inform decision-making in areas including club financial policy development, stadium projects, stadium financing programs, ownership transactions, debt policy and issuance, revenue sharing, pension plan management, and other strategic initiatives.

Before his 15 years at the NFL, Flaherty held positions at global companies, including GE Capital, Credit Suisse, Goldman Sachs, and PaineWebber. He has a BS from Yale University and is a CFA charter holder.

Images courtesy Wilson, LinkedIn