TruGolf Holdings, Inc. has appointed Doug Bybee as chief revenue officer.

“With more than 30 years of experience in driving business strategy for golf equipment, technology and distribution, Doug brings a wealth of industry knowledge that will be extremely valuable as the off-course golf game continues its tremendous growth,” said Chris Jones, CEO, TruGolf. “Doug is the perfect fit for TruGolf as we continue expanding our offerings and elevating the immersive golf experience. We are delighted to welcome him to the TruGolf team.”

Bybee joins the company, which sells and distributes golf simulator software and hardware, from Srixon and Cleveland Golf, where he reportedly the team leader for regional and strategic channels. Before that, he was the vice president of sales and business development for USA and Canada at golf technology company Uneekor, where he “helped build the foundational pillars for the company’s success – from reseller networks and customer support to logistics and fulfillment.”

“I am honored to join the team at TruGolf,” said Bybee. “From industry-leading E6 Apex software to the new Apogee features and AI technology integrations, TruGolf sets the gold standard in golf technology and continues to deliver cutting-edge golf products well beyond consumers’ expectations. I look forward to working with this innovative team to take indoor golf to the next level.”

Before Uneekor, Bybee also held positions at Mizuno USA, Cobra Puma Golf and the Kellogg Company. As the director of national accounts in the golf division at Mizuno, Bybee was responsible for sales, marketing,and distribution for Dick’s Sporting Goods, Golf Galaxy, Worldwide Golf, Amazon, and others.

Image courtesy TruGolf